Newsdesk - Hello Partner (Page 97)

Melissa Waters Joins Instagram as Global VP of Marketing

Instagram has hired Melissa Waters as global VP of marketing at Instagram. As Instagram’s head of marketing, she will be responsible for leading brand and product marketing for its

By Guest Writer

/ 10 Jun 2020

Melissa Waters Joins Instagram as Global VP of Marketing

Directory Q&A: The Influencer Marketing Factory

We sat down with one of the featured influencer marketing agencies, The Influencer Marketing Factory, to find how they could help you get in front of Gen Z and Millennials.

By Guest Writer

/ 8 Jun 2020

LGBTQ+ Creators’ Lawsuit Against YouTube’s Alleged Algorithm Discrimination Sits With Judge

In August 2019, a group of YouTubers filed a lawsuit claiming that YouTube’s algorithm discriminates against their LGBTQ-focused content by restricting recommendations, making it difficult to earn ad

By Guest Writer

/ 4 Jun 2020

LGBTQ+ Creators' Lawsuit Against YouTube Discrimination Sits With Judge

Directory Q&A: Analisa.io

We sat down with one of the featured analytics companies, Analisa.io, to find out more about their platform and how it could help you. What makes Analisa.Io stand

By Guest Writer

/ 3 Jun 2020

TikTok Commits to Promoting Black Creators to Address Censorship Accusations

TikTok released a series of actions the social media platform plans to take after criticisms that its recommendation algorithm suppresses black creators. The actionable steps TikTok is taking to foster

By Guest Writer

/ 2 Jun 2020

TikTok Commits to Promoting Black Creators to Address Censorship Accusations

YouTube Creators Most Trusted by Consumers

According to new international research published today by Takumi, YouTube influencers are the most trusted by consumers. The report looks at consumer, influencer and marketer opinions of TikTok, YouTube and

By Guest Writer

/ 1 Jun 2020

YouTube Creators Most Trusted by Consumers

Leveraging Communities: Consumers Want to Feel Closer to Their Favourite Brands

AspireIQ’s new report focuses on helping brands understand how to build an effective community marketing program and found a disconnect between what consumers want versus how brands engage them,

By Guest Writer

/ 29 May 2020

CreatorIQ Named Influencer Marketing Solution ‘Leader’ by Research Firm

Today, CreatorIQ was named a ‘Leader’ in The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020. Forrester said: “CreatorIQ customers love how the platform pushes brand-specific influencer insights into

By Guest Writer

/ 29 May 2020

60% of Marketers Say Influencer Budgets Will Stay the Same or Increase Post-COVID-19

While it may come as no surprise that 98% of marketers said that COVID-19 changed their marketing plans, the majority of marketers (71%) feel that influencers have the power

By Guest Writer

/ 28 May 2020

60% of Marketers Say Influencer Budgets Will Stay the Same or Increase Post-COVID-19

Tagger Media Accelerates Global Expansion

Influencer marketing platform Tagger Media has announced its expansion to Singapore, Australia, Brazil, and France, in addition to its offices in the UK and US. “Tagger is well-poised to

By Guest Writer

/ 28 May 2020

Instagram Adds New Monetization Features For Creators

Instagram announced it is doing more to support creators on the platform. It is testing out a new feature that lets viewers purchase during a live video, allowing creators to

By Guest Writer

/ 27 May 2020

Instagram Adds New Monetization Features For Creators

Traackr Releases Budget Optimisation Tools to Demystify Influencer Marketing Investments

As budgets are being cut across the board due to the global pandemic, marketers will be looking to accurately track spend, opitmise budgets, and measure return on investment. In light

By Guest Writer

/ 22 May 2020

Traackr Releases Budget Optimisation Tools to Demystify Influencer Marketing Investments