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Newsdesk1213
Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Check out the latest posts
Awin Increases Data-Tracking Capabilities with New Investment
The collaboration aims to enhance the performance of Awin’s publishers by focusing on data portability and page and link-level revenue attribution.
Monthly Top Line – August 2023
A major appointment at Snap UK, a big move from Aldi to Asda, and new launches, leadership roles, and promotions make up this month’s top line.
Retail Marketers Face Social Ad Spend Nightmare
New research sparks concern over how retail marketers place their social ad spend.
Topping A Trillion: Performance Marketing Leads Global Ad Spend Growth
Three performance-driven channels see booming growth and attract big spenders.
Don’t Sleep on Gen Gran: Fixing Ad Ageism in 2023
Although Gen Z seems to be all the rage, brands are overlooking a lucrative audience in older consumers, with over-60s making up only 4% of people in global ads.
