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Using Influencer Marketing To Amplify Loyalty With The Largest Demographic of Consumers – Women

Women make up to 80% of the purchase decisions in the US and are therefore highly likely to be key decision-makers on products and services consumption. So it is

By Guest Writer

/ 29 Mar 2022

Community, Culture, Commerce, and More: A Whole New Approach to Influencer Marketing

With influencer marketing platforms, tech, agencies, and creators plentiful, there is no longer a one size fits all approach when it comes to working with influencers to elevate your brand.

By Neve Fear-Smith

/ 24 Mar 2022

Community, Culture, Commerce, and More: A Whole New Approach to Influencer Marketing

Talking Influence with: Charly Booth

Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry.

By Neve Fear-Smith

/ 23 Mar 2022

Three British Minority-Owned Media Companies Named in Snapchat’s First Global Content Accelerator Programme

Fleecey is a multi-media company dedicated to platforming underrepresented stories, The Connected Set is a gay-owned production company specialising in youth-focused entertainment formats, and Baiteze Squad is

By Neve Fear-Smith

/ 18 Mar 2022

Three British Minority-Owned Media Companies Named in Snapchat’s First Global Content Accelerator Programme

TikTok Follows Instagram and Snapchat with Stories Feature

In August, TikTok announced that the platform would begin testing the stories feature as a way to engage the community of users on the platform. Stories allow users to share

By Neve Fear-Smith

/ 18 Mar 2022

TikTok Follows Instagram and Snapchat with Stories Feature

WTF Series: WTF are PFP NFTs?

‘NFTs’, ‘crypto’, the ‘metaverse’ – a new phase of the internet has ushered in a whole new world of tech terminology that can seem intimidating and hard to understand. So let’

By Guest Writer

/ 17 Mar 2022

Talking Influence with: DIY With Emma

Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry.

By Neve Fear-Smith

/ 16 Mar 2022

Proof of a Maturing Industry The Agenda for the Influencer Marketing Show NYC is Live

Now that 2022 is well underway, the glamourous predictions for the year are already starting to be realised or disproved, and the growth of the influencer marketing industry seems to

By Kate McGregor

/ 15 Mar 2022

Proof of a Maturing Industry The Agenda for the Influencer Marketing Show NYC is Live

TikTok’s New Music Distribution Platform Empowering Undiscovered Artists

One of the major features that draws users to TikTok is the ability to create, use and share a huge variety of music and unique audio clips. All you have

By Neve Fear-Smith

/ 15 Mar 2022

TikTok’s New Music Distribution Platform Empowering Undiscovered Artists

Talking Influence with: Sedge Beswick

Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry.

By Neve Fear-Smith

/ 9 Mar 2022

Pinterest Elevates Female Voices on the Platform

The goal of Pinterest’s new Elevates programme is to enable the growth of underrepresented businesses on the platform. The programme will provide both monetary and strategic support to 10

By Neve Fear-Smith

/ 3 Mar 2022

Pinterest Elevates Female Voices on the Platform

Talking Influence with: Sravya Attaluri

Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry.

By Neve Fear-Smith

/ 2 Mar 2022