YouTube Shorts Sees Surge in Brand Campaigns
CreatorIQ unveils a surge in short-form video dominance, with influencers leading brand experimentation on new channels such as Twitch and Snapchat.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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TikTok Enhances Insights in “Mega” Update With Search Analytics and Keyword Ranking Data
TikTok's latest update turns the platform into a serious player in search marketing, signalling a shift towards comprehensive TikTok SEO strategies and creator-led approaches.
Threads Struggles to Impress Marketers and Creators With Low-Quality Recommendations
Threads faces backlash as users and creators express disappointment over a surge in low-quality recommendations, including concerning levels of hate speech.
Cookies Are Fading Away and Marketers Feel Ready
Over 70% of marketers are prepared for Chrome’s deprecation of third-party cookies, starting today.
X's 71% Value Drop Raises Questions on Creator Challenges
We explore the challenges facing social media platform X as it grapples with a decline and discover how creators can navigate opportunities amidst shifting dynamics in 2024.
Monthly Top Line – December 2023
All the latest hires, movers, shakers, and mergers from the last month to keep you up to date with the partnership space.
