Seasoned affiliate marketers will be familiar with the ongoing threats to their businesses. Whether it’s the creeping erosion of commissions, poor-quality feeds or opaque sales validation processes, their cumulation can sometimes feel like death by a thousand cuts.

And now we can add another couple to the list. You probably have at least a passing knowledge of Google’s much-delayed move to deprecate the use of third-party cookies that is now (finally) upon us.

From the start of January, Google’s browser, Chrome (the browser of choice for more than half of the UK’s internet users), has blocked one per cent of third-party cookies to users. By Q3 we are told, they will be consigned to the history books for good.

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