“Buying Is About Reinforcing Their Identity”: Gen Z’s Changing Spending Trends
Despite grappling with financial insecurity, Gen Z students exhibit a surprising willingness to prioritise buying from fashion, beauty, and tech brands.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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Monthly Top Line - February 2024
All of February’s movers and shakers.
LinkedIn's New Algorithm Values Experts Over Creators
LinkedIn's algorithm overhaul signals a shift towards valuing professional expertise over generic 'creator' labels, empowering users to share meaningful insights and connect authentically.
Adam Weiss Joins Awin as New President, North America
With over two decades of experience, Weiss brings a wealth of expertise to the role.
Four Essential Industry Podcasts Partner with PI LIVE USA
We’re excited to welcome these excellent shows to our airwaves.
Social Commerce Soars in US & Brazil, Impressive Growth Driven by Gen Z
Thanks to a surge in social buyers among Gen Z shoppers, the channel is expected to see strong growth. Social platforms have taken note, making significant investments in the space.
