Newsdesk - Hello Partner (Page 66)

The IAB’s New Ad Campaign Urges Digital Advertisers to ‘Shelve the Silverware’ and Demand the Gold Standard

The IAB UK’s latest campaign promotes its Gold Standard among advertisers, agencies, and its media partners, with the approach that getting the fundamentals of digital advertising right should be a priority.

By Jack Shute

/ 29 Mar 2023

Unite, Innovate, and Reimagine: Join the Creator Economy’s Brightest Minds to Navigate the Future at IMS Europe 2023

Save 20% on your ticket by pre-registering for the sensational return of the Influencer Marketing Show Europe.

By Neve Fear-Smith

/ 28 Mar 2023

Unite, Innovate, and Reimagine: Join the Creator Economy’s Brightest Minds to Navigate the Future at IMS Europe 2023

ASA Updates Guidance for Influencer Marketing - The Key Takeaways for Brands and Creators

New regulations for influencers and the brands that work with them have been introduced by the ASA, but what does it mean for you? We follow the industry’s reaction…

By Jack Shute

/ 24 Mar 2023

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry

The acquisition not only marks the next chapter of The Goat Agency and WPP, but it sends a strong message to the industry on the growth of influencer marketing.

By Jack Shute

/ 23 Mar 2023

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry

Taking Podcasts to the Next Level: LinkedIn's Innovative Approach

With a mission to support those who create content online, LinkedIn’s new Podcast Network is the next step towards an audio content boom in the social space.

By Neve Fear-Smith

/ 22 Mar 2023

Taking Podcasts to the Next Level: LinkedIn's Innovative Approach

Helping TikTok Creators Understand Regulations with Refreshed Community Guidelines

By Neve Fear-Smith

/ 21 Mar 2023

Helping TikTok Creators Understand Regulations with Refreshed Community Guidelines

Creators Can Keep 100% of Profits from TikTok Paywall Feature, But For How Long?

Claims that the TikTok Series feature will allow creators to reap 100% of profits from premium content seem to have been corroborated as the feature rolls out. But many ambiguities make the model's benefits unclear.

By Sol Wilkinson

/ 20 Mar 2023

Creators Can Keep 100% of Profits from TikTok Paywall Feature, But For How Long?

Microsoft Partners with Channel 4, While Netflix Considers Independence

Microsoft's Xandr and Channel 4 enter a partnership that reflects both companies' interests in data and performance-driven solutions, which have been ramping up in the past few months. Meanwhile, Netflix is reportedly contemplating whether to build its own ad tech solution.

By Sol Wilkinson

/ 17 Mar 2023

Microsoft Partners with Channel 4, While Netflix Considers Independence

The TikTok Attack: US Officials Demand Chinese Owner to Sell The App, Whilst UK Government Bans it From Official’s Phones

It’s been quite the week for TikTok, and uncertain times are certainly ahead for the platform.

By Jack Shute

/ 16 Mar 2023

The TikTok Attack: US Officials Demand Chinese Owner to Sell The App, Whilst UK Government Bans it From Official’s Phones

Pre-register Now for the Biggest and Best PI LIVE Yet!

Save 20% on your ticket by pre-registering for the exciting return of PI LIVE Europe.

By Sol Wilkinson

/ 15 Mar 2023

Pre-register Now for the Biggest and Best PI LIVE Yet!

TikTok’s ‘Project Clover’ Set to Ramp Up Data Security in Europe

TikTok has released details of ‘Project Clover’, which will create a secure European enclave for UK and EEA TikTok user data.

By Neve Fear-Smith

/ 13 Mar 2023

TikTok’s ‘Project Clover’ Set to Ramp Up Data Security in Europe

Pinterest Takes on TikTok and YouTube With New Premium Video Ad Format to Boost Marketing Strategies

The popular pinning platform has plans to further integrate engaging video content and creative search into its content offering, with the hope to appeal to consumers, creators, and brands alike.

By Jack Shute

/ 10 Mar 2023