X's Quest to Win Over Creators and Elon's U-Turn on Advertisers
X looks to reshape influencer engagement and advertiser confidence with its latest content strategies and targeted ad placements, but will it work?
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CJ Welcomes New CEO, Santi Pierini
Pierini brings a wealth of leadership and affiliate experience to the executive position.
Snapchat and Traackr Forge New Paths in Influencer Marketing
Snap and Traackr join forces to revolutionise influencer marketing, offering brands unprecedented insights and strategies for engaging Gen Z audiences.
Google Lists Penalties If Marketers Don’t Update Their Consent Policy
Marketers risk severely reducing their abilities on Google Ads if they don’t update to Consent Mode v2 before the deadline.
Nielsen and Google Team Up to Supply Enhanced CTV Insights
Launching globally, the solution will help advertisers better understand cross-platform campaigns.
YouTube Ushers in Content Creator Takeovers for Brands During Super Bowl Season
YouTube reveals new sponsorship opportunities for brands during major cultural events like the Super Bowl.
