Affiliate Marketing / Paid-only / Week in Review: Yahoo Rescues Coupons and Google Salvages Useless Ad Spend Everything you missed from the past week in affiliate and performance marketing. By Sol Wilkinson / 8 Sep 2023
Creator Economy / Members-only / Size Does Matter: Macro-Influencers Come Out on Top on TikTok A recent study indicates that TikTok is providing brands with the best value for their investments. By Jack Shute / 7 Sep 2023
Affiliate Marketing / Power-Up Your Partnerships: The First Wave of the PI LIVE Europe 2023 Agenda Explore what’s on offer for you at PI LIVE Europe this year, with sessions from the finest thought-leaders in the industry to impart their expertise. By Newsdesk / 6 Sep 2023
Affiliate Marketing / We Hope to See You at CJU! Hello Partner heads stateside to celebrate affiliate marketing at the renowned CJU experience. By Newsdesk / 5 Sep 2023
Newsdesk / Members-only / Awin Increases Data-Tracking Capabilities with New Investment The collaboration aims to enhance the performance of Awin’s publishers by focusing on data portability and page and link-level revenue attribution. By Sol Wilkinson / 5 Sep 2023
Newsdesk / Members-only / Monthly Top Line – August 2023 A major appointment at Snap UK, a big move from Aldi to Asda, and new launches, leadership roles, and promotions make up this month’s top line. By Jack Shute / 4 Sep 2023
Performance Marketing / Paid-only / Retail Marketers Face Social Ad Spend Nightmare New research sparks concern over how retail marketers place their social ad spend. By Jack Shute / 1 Sep 2023
Performance Marketing / Paid-only / Topping A Trillion: Performance Marketing Leads Global Ad Spend Growth Three performance-driven channels see booming growth and attract big spenders. By Sol Wilkinson / 30 Aug 2023
Performance Marketing / Members-only / Don’t Sleep on Gen Gran: Fixing Ad Ageism in 2023 Although Gen Z seems to be all the rage, brands are overlooking a lucrative audience in older consumers, with over-60s making up only 4% of people in global ads. By Jack Shute / 30 Aug 2023
Influencer Marketing / Inspiring Innovation: Unveiling the First Wave of the IMS Europe 2023 Agenda Dive into the new list of insightful, cutting edge sessions we have in store for you at the Influencer Marketing Show this year. By Newsdesk / 30 Aug 2023
Affiliate Marketing / Paid-only / Week in Review – Affiliate Fraud Gets Advanced and Amazon Goes Into the Wild Everything you missed from the past week in affiliate and performance marketing. By Sol Wilkinson / 25 Aug 2023
Creator Economy / Members-only / OnlyFans Users Spent $5.6 Billion on Creator Content in Last Year Content creators took home almost $4.5 billion of the total sum, relying on its subscription model and services to generate an income. By Jack Shute / 25 Aug 2023
