Newsdesk - Hello Partner (Page 51)

YouTube Shorts Sees Surge in Brand Campaigns

CreatorIQ unveils a surge in short-form video dominance, with influencers leading brand experimentation on new channels such as Twitch and Snapchat.

By Jack Shute

/ 10 Jan 2024

TikTok Enhances Insights in “Mega” Update With Search Analytics and Keyword Ranking Data

TikTok's latest update turns the platform into a serious player in search marketing, signalling a shift towards comprehensive TikTok SEO strategies and creator-led approaches.

By Jack Shute

/ 9 Jan 2024

TikTok Enhances Insights in “Mega” Update With Search Analytics and Keyword Ranking Data

Threads Struggles to Impress Marketers and Creators With Low-Quality Recommendations

Threads faces backlash as users and creators express disappointment over a surge in low-quality recommendations, including concerning levels of hate speech.

By Jack Shute

/ 9 Jan 2024

Threads Struggles to Impress Marketers and Creators With Low-Quality Recommendations

Cookies Are Fading Away and Marketers Feel Ready

Over 70% of marketers are prepared for Chrome’s deprecation of third-party cookies, starting today.

By Sol Wilkinson

/ 4 Jan 2024

Cookies Are Fading Away and Marketers Feel Ready

X's 71% Value Drop Raises Questions on Creator Challenges

We explore the challenges facing social media platform X as it grapples with a decline and discover how creators can navigate opportunities amidst shifting dynamics in 2024.

By Jack Shute

/ 4 Jan 2024

X's 71% Value Drop Raises Questions on Creator Challenges

Monthly Top Line – December 2023

All the latest hires, movers, shakers, and mergers from the last month to keep you up to date with the partnership space.

By Jack Shute

/ 21 Dec 2023

Tech Talk: Browser Updates and FCC Changes That Should Be On Your Radar

Heading into the new year, make sure you’re aware of Google’s CMP and cookie updates, as well as the new FCC rules impacting performance and affiliate marketing.

By Sol Wilkinson

/ 20 Dec 2023

Tech Talk: Browser Updates and FCC Changes That Should Be On Your Radar

Influencer Marketing’s AI Revolution: Optimism and Transparency

The study reveals a transformative shift in the influencer marketing industry, with cautious optimism and a call for transparency at its core.

By Jack Shute

/ 19 Dec 2023

Influencer Marketing’s AI Revolution: Optimism and Transparency

How To Fix Affiliate Tracking in 2024

Last week, a sizeable portion of the UK publisher industry gathered in Soho, London to discuss the pressing issues of ongoing broken tracking, user consent and cookie deprecation in affiliate marketing.

By Sol Wilkinson

/ 12 Dec 2023

Whalar Unveils First-of-a-Kind Campuses for Creators

Whalar's latest project, The Lighthouse, sets to transform the Creator Economy with dedicated campuses that provide a hub for learning, connection, and career growth for content creators.

By Jack Shute

/ 11 Dec 2023

Whalar Unveils First-of-a-Kind Campuses for Creators

Industry Take: Will Google Wipe Out Coupon Providers?

Industry executives offer their two cents on what the Google updates mean for the coupon space and how it will be affected.

By Sol Wilkinson

/ 11 Dec 2023

Industry Take: Will Google Wipe Out Coupon Providers?

Week in Review: Consumers Call for a Sustainable Christmas & Digital Giant Launches AI Suite

By Sol Wilkinson

/ 8 Dec 2023

Week in Review: Consumers Call for a Sustainable Christmas & Digital Giant Launches AI Suite