Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads
Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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RetailMeNot Sued By Creators Over Alleged Malpractice
The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner.
Gocertify Rebrands As A Reward Management Platform
The platform is rebranding to focus on personalised offer capabilities.
LiveRamp Partners with Ocado Ads to Launch Retail Media Solution
The partnership arrives alongside the continuing boom of retail media ad spend.
Google Launches Media Mix Modelling: What It Means for Affiliate Marketers
MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.
Google's Parasite-SEO Crackdown Hits Europe’s Coupon Giants
A new wave of manual actions have been targeted at news publishers throughout Europe.
