Google’s AI search feature now has the ability to generate images and long-form text. But how will this power-up the output for performance and affiliate marketers?
In a recent ruling, the ASA warned hotel giant Accor about undisclosed influencer marketing practices at The Savoy, over a TikTok post that the hotel knew nothing about.
In an era where consumer trust has been eroded by questionable marketing practices, UK marketers are leading a shift towards more respectful and considerate customer engagement.
A strategic hire at Publicis Groupe, global strategy and innovation lead appointments at Mindshare, and new entrepreneurial journeys make up this month’s top line.
