BeReal Launches New US Advertising Platform Headed by Ex-TikTok Executive
BeReal recently announced the launch of its first advertising platform in the US. The platform has been in the works since the social media app launched in 2020.
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German Affiliate Network belboon GmbH Files for Bankruptcy
The insolvency has put 160 jobs at risk and left partner payouts and budgets in limbo, according to reports from clients and partners. However, the network has issued a response.
Incubeta Partners with TopCashback to Strengthen Paid Search
Representatives express excitement towards the new “sustainable” approach.
“We Need Better Standards” APMA Announces Audit of Attribution Rules in Affiliate Marketing
Kevin Edwards declares a new initiative to better measure and implement standards for attribution practices in affiliate marketing.
Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards
The initiative cements CLO as a significant affiliate strategy this year.
News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal
News UK has announced the sale of its influencer marketing agency, The Fifth Group, to digital media and technology company Brave Bison.
