Are you nervous about Black Friday? Well, research shows that UK marketers should be feeling confident as the holiday approaches. UK shoppers are expected to spend £9.14bn over the Black Friday weekend, marking a 4.5% year-on-year (YoY) increase – the strongest sales over this period since 2021.
This is all according to a new report by VoucherCodes.co.uk. The forecast delves into the verticals predicted to perform best, with ‘Clothing and footwear’ overtaking ‘Electronics’ into the first spot. Additionally, most regions in the UK are expected to see sales growth, but some areas are seeing a decline: East of England (-1.9%), South West (-11.3%), Yorkshire and Humberside (-1.4%), Northern Ireland (-0.8%), and North East (-4.3%).
