Tesco Doubles Down on First-Party Data-Driven Ads, with Expanded LiveRamp Deal
The move will increase transparency and granular audience targeting for advertisers, such as showing products to customers based on specific dietary requirements.
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Google’s AI Mode Arrives in the UK
The new search tab works like a cross between Overviews and a standard LLM search. How will it impact marketers?
The Kis Cafe Incident: A Lesson in Cancel Culture for Brands & Influencers
A storytime TikTok from influencer @itskarlabb has resulted in a San Francisco restaurant closure. What happened and why is it a lesson for influencers and brands?
Affiliate Marketing Strengthens Its Influence in Southeast Asia
Report shows that affiliate is now central to creator commerce and product discovery in Southeast Asia.
Meet the Judges for the GPMAs 2025
The judges will soon begin work on ranking, voting, and debating who should win at the GPMAs this year. Here, they provide some thoughts.
Nectar360 and Marriott Bonvoy Turn Loyalty into Full-Funnel Growth
The new partnership reveals how loyalty programmes can become full-funnel ecosystems, driving immense value for both savvy shoppers and partnered brands.
