Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025

One creator with a whopping 2 million followers accused Adam Mosseri of “gaslighting” the world on Instagram's failure to protect creators.

By Sofia Aira

/ 2 Jan 2026

Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025

TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?

For creators and influencer marketers, the TikTok US deal may be coming too late.

By Sofia Aira

/ 22 Dec 2025

TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?

Influencer Marketing Past, Present and Future: What Can We Expect in 10 Years?

By Sofia Aira

/ 17 Dec 2025

Influencer Marketing Past, Present and Future: What Can We Expect in 10 Years?

Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year

By Sofia Aira

/ 12 Dec 2025

Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year

SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching

By Sofia Aira

/ 10 Dec 2025

SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching

“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast

For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.

By Sofia Aira

/ 9 Dec 2025

“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast

EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy

The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?

By Sofia Aira

/ 8 Dec 2025

EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy

What Will Be the Key to Influencer Marketing in Europe in 2026?

According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.

By Sofia Aira

/ 5 Dec 2025

What Will Be the Key to Influencer Marketing in Europe in 2026?

Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals

As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.

By Sofia Aira

/ 2 Dec 2025

Once and for All, Did Creators Really Earn More in 2025? Here’s the Data

Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?

By Sofia Aira

/ 27 Nov 2025

Once and for All, Did Creators Really Earn More in 2025? Here’s the Data

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.

By Sofia Aira

/ 25 Nov 2025

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

I Went to B2B Unplugged: The Creator Sessions - Here’s What I Learnt About Being a LinkedIn Creator

Here's what I learnt about being a LinkedIn creator: it's not as scary as it seems.

By Sofia Aira

/ 25 Nov 2025