Influencer Marketing
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad
By
Sofia Aira
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Will ByteDance Still Be a Partial Owner of TikTok? Inside the Details of the TikTok Deal
By
Sofia Aira
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PR Expert Influencer Predicts How Much the Beckham Family Scandal Will Cost in Crisis Management
By
Sofia Aira
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Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing
By
Sofia Aira
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Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025
By
Sofia Aira
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TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?
By
Sofia Aira
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