Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads

While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.

By Sofia Aira

/ 9 Feb 2026

The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads

Report Reveals Top Beauty Brands are Influencer-Led

The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.

By Sofia Aira

/ 9 Feb 2026

Report Reveals Top Beauty Brands are Influencer-Led

"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt

In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.

By Sofia Aira

/ 4 Feb 2026

"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt

Omnicom Media Names Stevie Johnson to Lead Creo in the UK

Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group.

By Sofia Aira

/ 2 Feb 2026

Omnicom Media Names Stevie Johnson to Lead Creo in the UK

SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad

A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad.

By Sofia Aira

/ 28 Jan 2026

SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad

Will ByteDance Still Be a Partial Owner of TikTok? Inside the Details of the TikTok Deal

The TikTok deal has officially been passed - here's everything you need to know.

By Sofia Aira

/ 26 Jan 2026

Will ByteDance Still Be a Partial Owner of TikTok? Inside the Details of the TikTok Deal

PR Expert Influencer Predicts How Much the Beckham Family Scandal Will Cost in Crisis Management

A PR Expert has taken to TikTok to estimate how much crisis management efforts could cost the Beckhams.

By Sofia Aira

/ 22 Jan 2026

PR Expert Influencer Predicts How Much the Beckham Family Scandal Will Cost in Crisis Management

Molly-Mae Hague Soft Launches Huge Adidas Influencer Campaign for 2026

By Sofia Aira

/ 15 Jan 2026

Molly-Mae Hague Soft Launches Huge Adidas Influencer Campaign for 2026

Industry Report Reveals the 7 Influencer Marketing Trends Defining 2026

An industry report from Collabstr has revealed the 7 influencer marketing trends that will define 2026.

By Sofia Aira

/ 13 Jan 2026

Industry Report Reveals the 7 Influencer Marketing Trends Defining 2026

Lessons We Should Take From Emily in Paris Season 5, From Real Marketing Experts

By Sofia Aira

/ 8 Jan 2026

Lessons We Should Take From Emily in Paris Season 5, From Real Marketing Experts

BREAKING: PMG Acquires Digital Voices Influencer Marketing Agency

Influencer Marketing Agency Digital Voices announced last night that it has been acquired by PMG.

By Sofia Aira

/ 7 Jan 2026

BREAKING: PMG Acquires Digital Voices Influencer Marketing Agency

Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing

When the UK’s new ban on junk food advertising comes into force this week, the creator economy will have to recalibrate.

By Sofia Aira

/ 6 Jan 2026

Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing