Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Once and for All, Did Creators Really Earn More in 2025? Here’s the Data

Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?

By Sofia Aira

/ 27 Nov 2025

Once and for All, Did Creators Really Earn More in 2025? Here’s the Data

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.

By Sofia Aira

/ 25 Nov 2025

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

I Went to B2B Unplugged: The Creator Sessions - Here’s What I Learnt About Being a LinkedIn Creator

Here's what I learnt about being a LinkedIn creator: it's not as scary as it seems.

By Sofia Aira

/ 25 Nov 2025

I Went to B2B Unplugged: The Creator Sessions - Here’s What I Learnt About Being a LinkedIn Creator

“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators

Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.

By Sofia Aira

/ 20 Nov 2025

“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators

Influencer Strategists Launches New Influencer Marketing Experts Community

The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.

By Sofia Aira

/ 19 Nov 2025

Influencer Strategists Launches New Influencer Marketing Experts Community

What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins

With seven years of experience working across agencies, brands, and creator verticals, Chloe has a front-row view of how rapidly the creator economy is evolving.

By Sofia Aira

/ 18 Nov 2025

What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins

Affiliate Spend Is Up, and Influencers Are Leading the Charge

New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.

By Sol Wilkinson

/ 17 Nov 2025

Affiliate Spend Is Up, and Influencers Are Leading the Charge

76% of Consumers Trust AI Influencers for Products. Should Creators be Worried?

A new study from Billion Dollar Boy reveals a huge crossroads in the creator economy. Do we embrace virtual influencers, or should we be concerned?

By Sofia Aira

/ 14 Nov 2025

76% of Consumers Trust AI Influencers for Products. Should Creators be Worried?

Scott Guthrie on the Government's Role in the Creator Economy

At CreatorFest 2025, Scott Guthrie, Director General of the Influencer Marketing Trade Body, reflected on the growing influence of the creator economy.

By Sofia Aira

/ 11 Nov 2025

Scott Guthrie on the Government's Role in the Creator Economy

Henry Rowley and Beatrice Mustocea Break Down Casting Success on TikTok

We caught up with content creator Henry Rowley, and Creators & Public Figures Lead Beatrice Mustocea after a great session at CreatorFest.

By Sofia Aira

/ 7 Nov 2025

Henry Rowley and Beatrice Mustocea Break Down Casting Success on TikTok

Why Amelia Dimoldenberg’s F1 Passenger Princess Series Is the Perfect Influencer x Brand Collaboration

Amelia Dimoldenberg launched a brand-new F1 series that has already hit millions of views. Let's break down why it was such a success.

By Sofia Aira

/ 7 Nov 2025

IMTB launches Measurement and Evaluation Committee

The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.

By Sofia Aira

/ 5 Nov 2025

IMTB launches Measurement and Evaluation Committee