Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones

By Sofia Aira

/ 4 Nov 2025

Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones

SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December

By Sofia Aira

/ 3 Nov 2025

SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December

Algowatch: October Social Media Updates

Here's a rundown of all the most important social media updates you need to know from October.

By Sofia Aira

/ 31 Oct 2025

Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025

Sprout Social’s 2025 Impact of Social Media Marketing Report paints a vivid picture of an industry in transition, and where marketers are going wrong.

By Sofia Aira

/ 31 Oct 2025

Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025

"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts

At CreatorFest, Bella Fiori and Rachel Simpson discussed the future of creator storytelling and why video is transforming the podcast space.

By Sofia Aira

/ 29 Oct 2025

"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts

Meta Introduces £2.99 Ad-Free Subscriptions for Instagram and Facebook in the UK: What It Means for Influencer Marketers

Meta, the parent company of Facebook and Instagram, has announced paid subscriptions for UK users who can have an ad-free experience.

By Sofia Aira

/ 27 Oct 2025

TikTok Shop is Redefining E-Commerce: Insights from Influencers on the Social Commerce Revolution

With the right strategies, TikTok Shop can be a lucrative and effective tool for reaching new audiences and driving sales.

By Sofia Aira

/ 22 Oct 2025

TikTok Shop is Redefining E-Commerce: Insights from Influencers on the Social Commerce Revolution

It’s Time to Rethink the Relationship: Why Brands Must Step Up for Creators

Behind the scenes, the pressure on creators is intensifying. It's time to delve deeper into why brands must step up for creators.

By Sofia Aira

/ 15 Oct 2025

It’s Time to Rethink the Relationship: Why Brands Must Step Up for Creators

“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing

Marina Mansour on the evolution of brand partnerships, how beauty differs from music, and why you should trust creators with content.

By Sofia Aira

/ 13 Oct 2025

“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

According to a new report from Billion Dollar Boy, four in five marketers (79%) have upped spend on AI-powered influencer content in the last year.

By Sofia Aira

/ 9 Oct 2025

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy

REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.

By Sofia Aira

/ 8 Oct 2025

SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy

“Creators Drive Culture”: Becky Owen on Disruptive Campaigns, Creator-Led Innovation, and What’s Next for the Industry

Ahead of CreatorFest 2025, Billion Dollar Boy CMO Becky Owen discusses the year’s biggest campaigns and how brands can collaborate with creators.

By Sofia Aira

/ 2 Oct 2025

“Creators Drive Culture”: Becky Owen on Disruptive Campaigns, Creator-Led Innovation, and What’s Next for the Industry