SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad
A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad.
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad.
The TikTok deal has officially been passed - here's everything you need to know.
A PR Expert has taken to TikTok to estimate how much crisis management efforts could cost the Beckhams.
Molly-Mae Hague’s relationship with Adidas has been years in the making, so her soft launch of an influencer campaign made perfect sense.
An industry report from Collabstr has revealed the 7 influencer marketing trends that will define 2026.
Marketing whiz or plot armour? Here are the lessons we should take from Emily in Paris season 5, told by real marketing experts.