Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

SoFire’s Hot Campaigns: How Mr Fantasy Became TikTok’s Most Unconventional Influencer with a Major Chipotle Deal

Why would a popular actor create Mr Fantasy, and how did he land a high-profile brand deal with Chipotle?

By Sofia Aira

/ 30 Sep 2025

Replay: Cancel Culture & Crisis Management

CreatorFest Conference Producer Mollie Leach joined Beckii Flint and Carol Driver for a LinkedIn Live about cancel culture and crisis management.

By Sofia Aira

/ 24 Sep 2025

Replay: Cancel Culture & Crisis Management

“I Want to See Things Change” Creators and Influencers to Gain Parliamentary Backing with New APPG

Content creators and influencers in the UK are set to receive stronger Parliamentary backing at the heart of government - a new APPG.

By Sofia Aira

/ 24 Sep 2025

“I Want to See Things Change” Creators and Influencers to Gain Parliamentary Backing with New APPG

“Temiu Temiu” Miu Miu Faces Huge Backlash on TikTok After $18K Products Broke on Live Camera - And Offered No Apology

Miu Miu is currently facing huge backlash on TikTok after an influencer with 14 million followers posted a haul where two products instantly broke.

By Sofia Aira

/ 22 Sep 2025

TikTok Ban Drama Update: What Influencer Marketers Need to Know About the Latest “Framework Deal”

The latest TikTok ban update is far from straightforward, and influencer marketers should pay close attention to how the situation unfolds.

By Sofia Aira

/ 18 Sep 2025

TikTok Ban Drama Update: What Influencer Marketers Need to Know About the Latest “Framework Deal”

What Netflix and Amazon Ads' Global Partnership Means for Influencer Marketers

Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.

By Sofia Aira

/ 16 Sep 2025

Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?

Here’s a breakdown of all the viral jeans campaigns this year, and what influencer marketers can learn from them.

By Sofia Aira

/ 15 Sep 2025

Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?

ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers

Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s ranking signals.

By Sofia Aira

/ 10 Sep 2025

ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers

SoFire’s Hot Campaigns: How Ogilvy’s ‘Message in a Mithai Box’ Campaign Sparked a Legal Awakening for Pakistani Women

Ogilvy Pakistan’s Message in a Mithai Box campaign created a real impact for women who had been overlooked by the systems meant to protect them.

By Sofia Aira

/ 10 Sep 2025

SoFire’s Hot Campaigns: How Ogilvy’s ‘Message in a Mithai Box’ Campaign Sparked a Legal Awakening for Pakistani Women

REPLAY: The Future of B2B is Personal

Learn how personal posts can drive real business impact, and how personality and humour are reshaping B2B marketing.

By Sol Wilkinson

/ 9 Sep 2025

“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy

In our CreatorFest Speaker Series, I spoke with Bunmi Jenfa about how creators can protect themselves in an industry that can stifle creativity.

By Sofia Aira

/ 9 Sep 2025

“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy

The Summer I Turned Trend-Obsessed: What Brands Can Learn From Hopping on Gen Z’s Favourite Shows

The brands that are clocked into The Summer I Turned Pretty are the ones raking in giant engagement figures right now.

By Sofia Aira

/ 28 Aug 2025

The Summer I Turned Pretty brands analysis