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Influencer Marketing1768
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
Monthly Top Line – November 2023
All the latest hires, movers, shakers, and mergers from the last month to keep you up to date with the partnership space.
The Global Influencer Marketing Awards 2024: Riding the Wave of Creator Evolution
With new categories, where innovation meets recognition in the ever-evolving influencer marketing landscape, the GIMA Entry Kit is now available to download.
Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning
Influencer marketers get an FTC warning, M&C Saatchi reveals a new creator marketing venture, Americans use TikTok for news, and sexy influencer posts make more cash, plus more.
Measuring What Matters in Creator Marketing With Whalar’s Head of Media, Measurement & Analytics
As the creator economy matures, Whalar addresses the escalating demand for robust measurement frameworks to substantiate how campaigns are driving tangible business value.
Mega Influencers, Social Bans and Booming Ad Spend: Influencer Marketing in Southeast Asia
Southeast Asia presents a well of opportunity for influencer marketing. But there are some important things to be aware of. Macro or micro influencers? Which social platform? How much growth can you expect? We explore below.
