Hello Partner is thrilled to announce the eagerly awaited 6th edition of the Global Influencer Marketing Awards (GIMAs), set to take place in the heart of London. As we gear up to celebrate the finest talents in the ever-evolving influencer marketing field, we reflect on the dynamic changes that have shaped the industry, and thus the GIMAs, over the past year.

In a landscape where the creator economy is becoming increasingly vital, it’s predicted to roughly double in size over the next five years to $480 billion by 2027 from $250 billion today, the GIMAs has positioned itself at the forefront of these trends. 

With an acute awareness of the evolution in the creativity of this industry, next year's awards will introduce three new award categories, in addition to revising existing categories, ensuring that the GIMAs stay ahead of the curve.

Evolve and prosper 

One of the pivotal shifts in the industry that the GIMAs are acknowledging is the transformation of creators into recognised brands. To honour these innovators, the 2023 award ceremony proudly presented the 'Content Creator of the Year' award which will return in 2024. This acknowledges the outstanding contributions of creators who have transcended their roles and become influential brands in their own right.

As part of our commitment to staying ahead of industry trends, the 2024 GIMAs are introducing three new categories to reflect where the industry is now, but also where it’s heading:

  • 'Best Micro-Influencer Campaign' - Recognising the increased power and impact of micro-influencers in the digital landscape.
  • 'Best Use of UGC' - Celebrating campaigns that harness the impressive and innovative potential of user-generated content.
  • 'Talent Agency of the Year' - Acknowledging the pivotal role played by talent agencies in shaping the influencer marketing landscape.
"The Influencer Marketing Show is a pinnacle event for brands, agencies, and creators alike to showcase Best-In-Class work. We believe that this is an incredibly special event to highlight and give accolades to those in the creator economy for their hard work and efforts." - Raji Behniwal, Senior Director, Head of Marketing & Comms at Captiv8

Hosted by Hello Partner, the GIMAs have evolved into a powerhouse that holds more significance than ever before. These awards have the power to challenge, inspire, foster teamwork, and strengthen client relationships, reflecting the dynamic nature of the influencer marketing and creator economy industry.

"Receiving an IMA is a huge recognition for any company in the industry, and to have received five awards last year was a huge milestone for our business and its people.  And getting to see the whole industry together, and celebrate with our peers is always a wonderful experience." - Becky Owen, CMO at Billion Dollar Boy

If you missed this year’s highlights, find out who the worthy winners were at the exceptional 5th edition of the GIMAs. See some of our big winners below.

Some of the big brands and agencies who took home Gold in 2023

Important dates 

  • Early Bird Deadline: 21/03/2024
  • Regular Entry Deadline: 04/04/2024
  • Final Entry Deadline: 25/04/2024
  • Shortlist Announced: 13/06/2024
  • The Awards Ceremony: 18/07/2024

The ceremony

The awards ceremony is set to return to the prestigious five-star Super Boutique Londoner Hotel on 18th July 2024, serving as a fitting backdrop to honour the latest advancements in influencer marketing. This luxury venue will host a gathering of industry leaders, celebrating the remarkable achievements of trailblazing campaigns, fearless creators, and successful influencer marketing strategies.

These awards are open to agencies, brands/retailers, vendors, platforms, creators, and technology partners. What sets the GIMAs apart is the requirement for entrants to showcase their campaigns, teams, or partnerships through an ‘Entry Creative’, whether that is a video or an image. This creative aspect adds a unique dimension to the submission process, allowing participants to highlight their creativity and innovation.

The GIMAs have become an indispensable event for those at the forefront of the influencer marketing and creator economy industry. As we look forward to the 2024 edition, we anticipate a celebration of innovation, creativity, and the tireless efforts of those who continue to shape the future of influencer marketing. Hello Partner is excited to once again bring together the industry's best and brightest, making the GIMAs a cornerstone event in the ever-evolving world of influencer marketing. We’ll see you there!

Download the entry kit!

Don’t miss out on the chance to shine a spotlight on your business and benchmark your innovation against competitors. If you think you and your team have what it takes to win and you’re after some entry guidance, download the entry kit now!

If you have any questions on entries or general queries, reach out to our Awards Manager, Charlotte Chapple, at awards@hellopartner.com.

Or if you’re interested in sponsorship opportunities and VIP tables, contact our Sales & Partnerships Manager, Gabby Cheetham, at gabby.cheetham@hellopartner.com.

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