In a week of dynamic developments, TikTok has emerged as a significant news source for 14% of Americans, especially the younger demographic, posing a potential challenge to traditional news channels.
Meanwhile, influencers capitalise on the allure of sexy sponsored posts, with a study revealing higher pay for those sharing sexually suggestive content on Instagram. However, ethical concerns have been raised, despite the monetary benefits this may have.
In the midst of a challenging retail season marked by consumer cost fatigue, new research suggests the pivotal role of influencer marketing for brands at Christmas.
The FTC sends shockwaves through influencer marketing with a warning that could lead to potential disruptions in brand-influencer collaborations.
SHEIN claims the spotlight as TikTok's most popular brand, whereas M&C Saatchi North America introduces a new creator marketing agency, aiming to redefine the landscape.
We have everything you might have missed in detail from the past week in influencer marketing and the creator economy below.
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