In a week of dynamic developments, TikTok has emerged as a significant news source for 14% of Americans, especially the younger demographic, posing a potential challenge to traditional news channels.

Meanwhile, influencers capitalise on the allure of sexy sponsored posts, with a study revealing higher pay for those sharing sexually suggestive content on Instagram. However, ethical concerns have been raised, despite the monetary benefits this may have.

In the midst of a challenging retail season marked by consumer cost fatigue, new research suggests the pivotal role of influencer marketing for brands at Christmas.

The FTC sends shockwaves through influencer marketing with a warning that could lead to potential disruptions in brand-influencer collaborations. 

SHEIN claims the spotlight as TikTok's most popular brand, whereas M&C Saatchi North America introduces a new creator marketing agency, aiming to redefine the landscape.

We have everything you might have missed in detail from the past week in influencer marketing and the creator economy below.

Want to read more? Become a Partner+!

Sign up now and upgrade your account to read the post and get access to the full library Partner+ posts and other exclusive benefits.

Enjoy a FREE trial. 14 days on us, cancel anytime.

Start Your Free Trial Already have an account? Sign in