Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Week in Review: Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 9 Oct 2023

Week in Review: Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC

Get Ready for IMS Europe 2023 With Our Complete Checklist

Get ready to elevate your influencer marketing game by joining us on 26th October at London's Old Billingsgate venue for a day packed with networking, learning, and pure influencer excitement.

By Jack Shute

/ 6 Oct 2023

Get Ready for IMS Europe 2023 With Our Complete Checklist

Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 22 Sep 2023

Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success

#HP30Under30: Meet the Partnership Marketing Industry's Future Leaders

Hello Partner is proud to announce this year’s 30 Under 30 Future Leaders in Partnership Marketing.

By Newsdesk

/ 20 Sep 2023

#HP30Under30: Meet the Partnership Marketing Industry's Future Leaders

Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 15 Sep 2023

Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover

CJU23: Integrating Influencer Marketing With the Affiliate Realm

Industry experts explored the growing interest in connecting influencer outcomes to spend during a thought-provoking panel at CJU 2023.

By Jack Shute

/ 13 Sep 2023

CJU23: Integrating Influencer Marketing With the Affiliate Realm

Size Does Matter: Macro-Influencers Come Out on Top on TikTok

A recent study indicates that TikTok is providing brands with the best value for their investments.

By Jack Shute

/ 7 Sep 2023

Size Does Matter: Macro-Influencers Come Out on Top on TikTok

Will Meta Sacrifice Influencer Marketing?

Reports have emerged that Meta might implement an ‘ad-free’ subscription. But how do these tiers cooperate with influencer marketing?

By Sol Wilkinson

/ 6 Sep 2023

Will Meta Sacrifice Influencer Marketing?

Adios Authenticity: What Does Naomi Campbell’s PLT Partnership Mean for Influencer Marketing?

As authentic partnerships become evermore important in influencer marketing, celebrity collaborations like Naomi Campbell and Pretty Little Thing leave audiences confused.

By Jack Shute

/ 5 Sep 2023

Helping Creators Meet Their Financial Responsibilities

San Sareen, impact.com Director (EMEA) Influencers & Creators, tells us how the company’s platform helps creators to manage both their finances and their wider partnership business.

By San Sareen

/ 5 Sep 2023

Helping Creators Meet Their Financial Responsibilities

Week in Review: The Problem With TikTok Search Ads

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 1 Sep 2023

Week in Review: The Problem With TikTok Search Ads

Tech Review: impact.com’s Creator Platform

We take a look at impact.com innovative new platform, which aims to help brands and creators bridge influencer and affiliate marketing.

By Sol Wilkinson

/ 1 Sep 2023