Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

REPLAY: Breaking the Ad Mold: Next-Level Influencer Tactics for 2024

Our webinar helped redefine attendees’ approach to influencer campaigns in 2024, providing the chance to gain a competitive edge in the dynamic world of influencer marketing.

By Jack Shute

/ 14 Dec 2023

REPLAY: Breaking the Ad Mold: Next-Level Influencer Tactics for 2024

Whalar Unveils First-of-a-Kind Campuses for Creators

Whalar's latest project, The Lighthouse, sets to transform the Creator Economy with dedicated campuses that provide a hub for learning, connection, and career growth for content creators.

By Jack Shute

/ 11 Dec 2023

Whalar Unveils First-of-a-Kind Campuses for Creators

On Broadway: Influencer Marketing Show USA Returns to New York

IMS USA returns to the heart of New York City, where the vibrant pulse of Broadway meets the cutting edge of influencer marketing.

By Jack Shute

/ 7 Dec 2023

TikTok x CreatorIQ Report Reveals ‘What Makes Best Ads’ for Brands

A new report from TikTok and CreatorIQ reveals the secrets to advertising success, suggesting that creators hold the key to capturing audience trust.

By Jack Shute

/ 6 Dec 2023

TikTok x CreatorIQ Report Reveals ‘What Makes Best Ads’ for Brands

Salary and Spending Survey 2024

Help build a comprehensive report for the upcoming year and you could win £50.

By Sol Wilkinson

/ 5 Dec 2023

Monthly Top Line – November 2023

All the latest hires, movers, shakers, and mergers from the last month to keep you up to date with the partnership space.

By Jack Shute

/ 5 Dec 2023

The Global Influencer Marketing Awards 2024: Riding the Wave of Creator Evolution

With new categories, where innovation meets recognition in the ever-evolving influencer marketing landscape, the GIMA Entry Kit is now available to download.

By Jack Shute

/ 4 Dec 2023

The Global Influencer Marketing Awards 2024: Riding the Wave of Creator Evolution

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning

Influencer marketers get an FTC warning, M&C Saatchi reveals a new creator marketing venture, Americans use TikTok for news, and sexy influencer posts make more cash, plus more.

By Jack Shute

/ 1 Dec 2023

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning

Measuring What Matters in Creator Marketing With Whalar’s Head of Media, Measurement & Analytics

As the creator economy matures, Whalar addresses the escalating demand for robust measurement frameworks to substantiate how campaigns are driving tangible business value.

By Jack Shute

/ 30 Nov 2023

Mega Influencers, Social Bans and Booming Ad Spend: Influencer Marketing in Southeast Asia

Southeast Asia presents a well of opportunity for influencer marketing. But there are some important things to be aware of. Macro or micro influencers? Which social platform? How much growth can you expect? We explore below.

By Sol Wilkinson

/ 28 Nov 2023

Mega Influencers, Social Bans and Booming Ad Spend: Influencer Marketing in Southeast Asia

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Mavrck’s Lindsey Gamble shares key takeaways from his interactive session at IMS, which explored the dynamic world of influencer marketing and the bustling creator economy.

By Jack Shute

/ 27 Nov 2023

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Snapchat's Creator Revolution: Unveiling Exclusive Updates for Dynamic Brand Collaborations

Snapchat’s Head of Talent Partnerships EMEA unveils new and exclusive creator updates and features for enhanced brand collaborations.

By Jack Shute

/ 21 Nov 2023