Influencer Marketing - Hello Partner (Page 35)

Mega Influencers, Social Bans and Booming Ad Spend: Influencer Marketing in Southeast Asia

Southeast Asia presents a well of opportunity for influencer marketing. But there are some important things to be aware of. Macro or micro influencers? Which social platform? How much growth can you expect? We explore below.

By Sol Wilkinson

/ 28 Nov 2023

Mega Influencers, Social Bans and Booming Ad Spend: Influencer Marketing in Southeast Asia

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Mavrck’s Lindsey Gamble shares key takeaways from his interactive session at IMS, which explored the dynamic world of influencer marketing and the bustling creator economy.

By Jack Shute

/ 27 Nov 2023

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Snapchat's Creator Revolution: Unveiling Exclusive Updates for Dynamic Brand Collaborations

Snapchat’s Head of Talent Partnerships EMEA unveils new and exclusive creator updates and features for enhanced brand collaborations.

By Jack Shute

/ 21 Nov 2023

Week in Review: ‘Tube Girl’ Enters Hollywood, Leading Agencies Share 2024 Creator Predictions, and More TikTok Bans

The creator economy navigates legal challenges, platform shifts, and Hollywood crossovers, promising an eventful 2024. We have everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 20 Nov 2023

Week in Review: ‘Tube Girl’ Enters Hollywood, Leading Agencies Share 2024 Creator Predictions, and More TikTok Bans

“Creators Crave a Sense of Belonging”: Head of TikTok LIVE Agency on its Evolution

Yenan Wang explains TikTok LIVE’s creator offering, the future of LIVE entertainment and social commerce, how the monetisation model works, and the truth behind gifting.

By Jack Shute

/ 17 Nov 2023

“Creators Crave a Sense of Belonging”: Head of TikTok LIVE Agency on its Evolution

Disrupt’s Stevie Johnson and Jake Crabb Talk Deepfakes, Gen Z Marketing, and New Podcast

An update from the hosts of Status Update at the Influencer Marketing Show Europe 2023.

By Sol Wilkinson

/ 10 Nov 2023

Disrupt’s Stevie Johnson and Jake Crabb Talk Deepfakes, Gen Z Marketing, and New Podcast

Purple Goat IMS Voicebox Takeover: Driving Authentic Representation in Influencer Campaigns

This insightful discussion at The Voicebox underscored the importance of authentic representation in influencer campaigns during the Influencer Marketing Show Europe.

By Jack Shute

/ 1 Nov 2023

Purple Goat IMS Voicebox Takeover: Driving Authentic Representation in Influencer Campaigns

Influencer Marketing Show Europe 2023: The Creator Economy Takes Over

The creator economy and influencer marketing industry took over London last week as IMS Europe saw over 1,300 attendees gather for in-depth sessions and networking opportunities.

By Jack Shute

/ 31 Oct 2023

Influencer Marketing Show Europe 2023: The Creator Economy Takes Over

“Traditional Influencer Marketing Is Sluggish and Drawn-Out” Sway Me Good on Launching at PI LIVE Europe and Revolutionising the Industry

We hear from our premier sponsor about its upcoming launch, its plans for PI LIVE Europe, and its thoughts on the future of influencer marketing.

By Jack Shute

/ 23 Oct 2023

“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023

We hear from our premier sponsor about their latest developments to help brands and publishers outperform in 2024, their plans for PI LIVE Europe, and their thoughts on global and European expansion in the next year.

By Jack Shute

/ 20 Oct 2023

“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023

GroupM Partners with Amazon Ads to Elevate Creator Content Amplification

The collaboration aims to offer the agency’s clients the chance to elevate their advertising with engaging creator-led campaigns on a global scale.

By Jack Shute

/ 17 Oct 2023

GroupM Partners with Amazon Ads to Elevate Creator Content Amplification

ASA Penalises Accor Over Undisclosed Influencer Ad at The Savoy

In a recent ruling, the ASA warned hotel giant Accor about undisclosed influencer marketing practices at The Savoy, over a TikTok post that the hotel knew nothing about.

By Jack Shute

/ 12 Oct 2023