Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

CreatorFest Launches as the Ultimate Gathering for the Creator Economy

CreatorFest's debut marks a pivotal moment in the evolution of the Creator Economy, promising a vibrant ecosystem of inspiration, collaboration, and strategic growth as industry leaders unite to shape tomorrow's influence.

By Jack Shute

/ 19 Mar 2024

CreatorFest Launches as the Ultimate Gathering for the Creator Economy

“TikTok Has Changed My Life”: Creators React to the Looming US Ban

The House has passed a bill potentially banning TikTok in the US, pending Senate approval, sparking concerns in the Creator Economy and prompting calls for proactive measures from industry leaders.

By Jack Shute

/ 15 Mar 2024

“TikTok Has Changed My Life”: Creators React to the Looming US Ban

#HP30LeadingWomen: Meet The Creator Economy’s Top 30 Leading Women

Hello Partner is proud to announce this year’s Global Top 30 Leading Women in the Creator Economy.

By Newsdesk

/ 6 Mar 2024

#HP30LeadingWomen: Meet The Creator Economy’s Top 30 Leading Women

Week in Review: ASOS Turns Staff Into Influencers, Lipton Embraces Creators, and Threads’ Download Surge

ASOS transforms staff into influencers, Lipton recruits creators to connect with Gen Z, Threads sees a surge in downloads, and Instagram unveils its 'Friend Map' feature.

By Jack Shute

/ 1 Mar 2024

Week in Review: ASOS Turns Staff Into Influencers, Lipton Embraces Creators, and Threads’ Download Surge

Monthly Top Line - February 2024

All of February’s movers and shakers.

By Sol Wilkinson

/ 1 Mar 2024

LinkedIn's New Algorithm Values Experts Over Creators

LinkedIn's algorithm overhaul signals a shift towards valuing professional expertise over generic 'creator' labels, empowering users to share meaningful insights and connect authentically.

By Jack Shute

/ 28 Feb 2024

LinkedIn's New Algorithm Values Experts Over Creators

Nominations Open for Hello Partner’s Global Top 30 Leading Women in the Creator Economy

Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.

By Newsdesk

/ 21 Feb 2024

Nominations Open for Hello Partner’s Global Top 30 Leading Women in the Creator Economy

UGC and Female Creators Lead the Way in Influencer Marketing

Female creators and user-generated content are reshaping the influencer marketing landscape, according to a new report.

By Jack Shute

/ 20 Feb 2024

UGC and Female Creators Lead the Way in Influencer Marketing

Week in Review: UK's TikTok Immigration Campaign, Musk's Testimony, and Coach's Virtual Influencer

From government TikTok immigration campaigns to Elon Musk, Coach's virtual influencer partnership, YouTube's creator tools, and Instagram's hashtag limits.

By Jack Shute

/ 16 Feb 2024

Week in Review: UK's TikTok Immigration Campaign, Musk's Testimony, and Coach's Virtual Influencer

EU Finds Influencers Lack Transparency in Disclosing Ads

Explore the revelations of the European Commission's investigation into influencer marketing transparency and its implications for digital consumers.

By Jack Shute

/ 15 Feb 2024

EU Finds Influencers Lack Transparency in Disclosing Ads

X's Quest to Win Over Creators and Elon's U-Turn on Advertisers

X looks to reshape influencer engagement and advertiser confidence with its latest content strategies and targeted ad placements, but will it work?

By Jack Shute

/ 14 Feb 2024

Snapchat and Traackr Forge New Paths in Influencer Marketing

Snap and Traackr join forces to revolutionise influencer marketing, offering brands unprecedented insights and strategies for engaging Gen Z audiences.

By Jack Shute

/ 13 Feb 2024

Snapchat and Traackr Forge New Paths in Influencer Marketing