Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Monthly Top Line – March 2024

All the latest hires, movers, shakers, and mergers from the last month, keeping you up to date with the partnership space.

By Jack Shute

/ 4 Apr 2024

New Horizons: IMS NYC Agenda Has Landed!

This year's agenda is coming at you bigger, better, and stronger than ever. Explore the agenda's dynamic and diverse range of sessions, which all orbit our central theme of 'new horizons' in creator marketing.

By Jack Shute

/ 27 Mar 2024

New Horizons: IMS NYC Agenda Has Landed!

TikTok Goes the Clock: Is a TikTok Ban Coming to the UK?

As discussions swirl around the possibility of a TikTok ban in the UK, industry leaders stress the importance of proactive measures to safeguard marketing strategies and consumer insights.

By Jack Shute

/ 22 Mar 2024

TikTok Goes the Clock: Is a TikTok Ban Coming to the UK?

"What is Shaping the Creator Economy of Tomorrow?": CreatorFest’s Launch Event Panel

CreatorFest's launch event saw a panel discussion that provided invaluable insights into the evolving dynamics of the Creator Economy, emphasising adaptation, innovation, and collaboration for tomorrow's influence.

By Jack Shute

/ 20 Mar 2024

"What is Shaping the Creator Economy of Tomorrow?": CreatorFest’s Launch Event Panel

CreatorFest Launches as the Ultimate Gathering for the Creator Economy

CreatorFest's debut marks a pivotal moment in the evolution of the Creator Economy, promising a vibrant ecosystem of inspiration, collaboration, and strategic growth as industry leaders unite to shape tomorrow's influence.

By Jack Shute

/ 19 Mar 2024

CreatorFest Launches as the Ultimate Gathering for the Creator Economy

“TikTok Has Changed My Life”: Creators React to the Looming US Ban

The House has passed a bill potentially banning TikTok in the US, pending Senate approval, sparking concerns in the Creator Economy and prompting calls for proactive measures from industry leaders.

By Jack Shute

/ 15 Mar 2024

“TikTok Has Changed My Life”: Creators React to the Looming US Ban

#HP30LeadingWomen: Meet The Creator Economy’s Top 30 Leading Women

Hello Partner is proud to announce this year’s Global Top 30 Leading Women in the Creator Economy.

By Newsdesk

/ 6 Mar 2024

#HP30LeadingWomen: Meet The Creator Economy’s Top 30 Leading Women

Week in Review: ASOS Turns Staff Into Influencers, Lipton Embraces Creators, and Threads’ Download Surge

ASOS transforms staff into influencers, Lipton recruits creators to connect with Gen Z, Threads sees a surge in downloads, and Instagram unveils its 'Friend Map' feature.

By Jack Shute

/ 1 Mar 2024

Week in Review: ASOS Turns Staff Into Influencers, Lipton Embraces Creators, and Threads’ Download Surge

Monthly Top Line - February 2024

All of February’s movers and shakers.

By Sol Wilkinson

/ 1 Mar 2024

LinkedIn's New Algorithm Values Experts Over Creators

LinkedIn's algorithm overhaul signals a shift towards valuing professional expertise over generic 'creator' labels, empowering users to share meaningful insights and connect authentically.

By Jack Shute

/ 28 Feb 2024

LinkedIn's New Algorithm Values Experts Over Creators

Nominations Open for Hello Partner’s Global Top 30 Leading Women in the Creator Economy

Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.

By Newsdesk

/ 21 Feb 2024

Nominations Open for Hello Partner’s Global Top 30 Leading Women in the Creator Economy

UGC and Female Creators Lead the Way in Influencer Marketing

Female creators and user-generated content are reshaping the influencer marketing landscape, according to a new report.

By Jack Shute

/ 20 Feb 2024

UGC and Female Creators Lead the Way in Influencer Marketing