Influencer Marketing - Hello Partner (Page 33)

Monthly Top Line – January 2024

All the latest hires, movers, shakers, and mergers from the last month to keep you up to date with the partnership space.

By Jack Shute

/ 1 Feb 2024

How Can Brands Navigate the Challenge of ‘Influencer Ghosting’?

A concerning trend where influencers vanish after signing agreements has urged for greater transparency and honesty to foster trust and maintain successful brand partnerships.

By Jack Shute

/ 30 Jan 2024

How Can Brands Navigate the Challenge of ‘Influencer Ghosting’?

BeReal Embraces Influencers With New Brand and Celeb Features

BeReal is set to revolutionise user engagement with the introduction of new influencer features that allow brands and celebrities to share unscripted moments.

By Jack Shute

/ 25 Jan 2024

Later and Mavrck Unite for a Fresh Chapter in Influencer Marketing

The rebranded Later Influence™ is on a mission to revolutionise influencer marketing with its Social Revenue Platform™, offering a blend of social media management, influencer marketing, and link-in-bio tools.

By Jack Shute

/ 23 Jan 2024

Later and Mavrck Unite for a Fresh Chapter in Influencer Marketing

Gleam Futures Shuts Down Talent Management Arm, Shifts Focus to Influencer Marketing

Talent agency Gleam Futures has bid farewell to its talent management arm, pivoting towards an exclusive focus on elevating influencer marketing services in collaboration with Dentsu Creative UK's team.

By Jack Shute

/ 22 Jan 2024

Week in Review: Creator Economy’s Call For Change, MrBeast Takes on X, and YouTube’s Layoffs

The Creator Economy pushes for transparency and fairness, TikTok introduces game-changing ad analytics, MrBeast tests X's unique monetisation, and more, marking a dynamic week in reshaping the influencer marketing space.

By Jack Shute

/ 19 Jan 2024

Week in Review: Creator Economy’s Call For Change, MrBeast Takes on X, and YouTube’s Layoffs

Influencer Marketing Set to Soar, Reaching $199.6 Billion by 2032

Amidst the digital transformation and burgeoning cost-effective marketing, a recent report by Allied Market Research reveals that key players such as NeoReach, Mavrck, and Aspire are leading the charge.

By Jack Shute

/ 17 Jan 2024

Influencer Marketing Set to Soar, Reaching $199.6 Billion by 2032

Your Ticket to Creator Wonderland: Influencer Marketing Show USA 2024

Secure your tickets now for Influencer Marketing Show USA 2024 and be at the forefront of the revolution shaping the future of influencer and creator marketing.

By Jack Shute

/ 16 Jan 2024

Your Ticket to Creator Wonderland: Influencer Marketing Show USA 2024

Captiv8 Takes on Influencer Marketing in Italy With EMEA Expansion

Captiv8's launch in Italy, led by experienced Country Manager Marta De Leonardis, signals a new era of influencer marketing in the region.

By Jack Shute

/ 15 Jan 2024

Chiara Ferragni: Italy’s Influencer Scandal Followed by Tighter Regulations

An Italian regulator unveils stringent rules for influencers in the aftermath of Chiara Ferragni's controversial charity initiative, marking a pivotal moment in online content regulation.

By Jack Shute

/ 12 Jan 2024

Chiara Ferragni: Italy’s Influencer Scandal Followed by Tighter Regulations

Why 94% of Creators Reject Affiliate Links for Flat Fees

New data suggests that influencers aren’t that interested in being a part of affiliate marketing. Why is this and can the relationship be fixed?

By Sol Wilkinson

/ 11 Jan 2024

Why 94% of Creators Reject Affiliate Links for Flat Fees

Week in Review: Earnings of Top 50 Creators, Influencer Bans, and Instagram Frustrations

Instagram creators voiced frustrations over feature overload, the FTC issued stern warnings on influencer sponsorship disclosures, a Chinese influencer faced a potential lifelong ban and much more.

By Jack Shute

/ 5 Jan 2024

Week in Review: Earnings of Top 50 Creators, Influencer Bans, and Instagram Frustrations