Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

LinkedIn's New Algorithm Values Experts Over Creators

LinkedIn's algorithm overhaul signals a shift towards valuing professional expertise over generic 'creator' labels, empowering users to share meaningful insights and connect authentically.

By Jack Shute

/ 28 Feb 2024

LinkedIn's New Algorithm Values Experts Over Creators

Nominations Open for Hello Partner’s Global Top 30 Leading Women in the Creator Economy

Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.

By Newsdesk

/ 21 Feb 2024

Nominations Open for Hello Partner’s Global Top 30 Leading Women in the Creator Economy

UGC and Female Creators Lead the Way in Influencer Marketing

Female creators and user-generated content are reshaping the influencer marketing landscape, according to a new report.

By Jack Shute

/ 20 Feb 2024

UGC and Female Creators Lead the Way in Influencer Marketing

Week in Review: UK's TikTok Immigration Campaign, Musk's Testimony, and Coach's Virtual Influencer

From government TikTok immigration campaigns to Elon Musk, Coach's virtual influencer partnership, YouTube's creator tools, and Instagram's hashtag limits.

By Jack Shute

/ 16 Feb 2024

Week in Review: UK's TikTok Immigration Campaign, Musk's Testimony, and Coach's Virtual Influencer

EU Finds Influencers Lack Transparency in Disclosing Ads

Explore the revelations of the European Commission's investigation into influencer marketing transparency and its implications for digital consumers.

By Jack Shute

/ 15 Feb 2024

EU Finds Influencers Lack Transparency in Disclosing Ads

X's Quest to Win Over Creators and Elon's U-Turn on Advertisers

X looks to reshape influencer engagement and advertiser confidence with its latest content strategies and targeted ad placements, but will it work?

By Jack Shute

/ 14 Feb 2024

Snapchat and Traackr Forge New Paths in Influencer Marketing

Snap and Traackr join forces to revolutionise influencer marketing, offering brands unprecedented insights and strategies for engaging Gen Z audiences.

By Jack Shute

/ 13 Feb 2024

Snapchat and Traackr Forge New Paths in Influencer Marketing

How TikTok Food Influencers Have Changed Valentine’s Day

Influencers are inspiring consumers to embrace the 'date-night-in' trend with TikTok recipes cooking up a storm this Valentine's Day.

By Jack Shute

/ 13 Feb 2024

How TikTok Food Influencers Have Changed Valentine’s Day

Creators Say Commission Is Not Enough

EXCLUSIVE: CreatorIQ and Ipsos’ latest survey reveals that 41% of creators say brands are lacking opportunities besides affiliate, highlighting challenges and opportunities in affiliate marketing.

By Jack Shute

/ 7 Feb 2024

The Controversy Surrounding Spain’s Proposed Influencer Law

Spain's proposed influencer regulations face criticism for their limited reach and effectiveness in tackling harmful content.

By Jack Shute

/ 6 Feb 2024

The Controversy Surrounding Spain’s Proposed Influencer Law

Unlocking the Future of Brand-Creator Collaborations

Participate in our survey and share the strategies that brands are employing in 2024, as we look to uncover the secrets to successful brand-creator collaborations.

By Jack Shute

/ 5 Feb 2024

Week in Review: Taylor Swift, MrBeast, and Biden Make up for a Whirlwind Week in Influencer Marketing

Taylor Swift faces AI-generated image threats, MrBeast proves the power of viral influencer marketing, TikTok has a pro-Biden influencer campaign takeover, and Instagram and Meta test new creator features.

By Jack Shute

/ 2 Feb 2024

Week in Review: Taylor Swift, MrBeast, and Biden Make up for a Whirlwind Week in Influencer Marketing