7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers
The tables have turned in today’s industry, and the influencers can afford to have their say. So, how do brands keep influencers happy?
Influencer Marketing1768
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
IMTB Officially Joins Committee of Advertising Practice
It’s a move that reflects growing trust in and recognition of the creator economy by regulatory bodies.
Burnout Among Creators Is Reaching a Crisis Point, but Who’s Surprised?
Over half of creators report burnout, with many of them considering leaving the industry, says Billion Dollar Boy.
Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns
Why did Pride marketing go quiet in 2025, and what will this strip-back do to brands in the future?
Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”
The Council will serve as a platform to shape the future of influencer marketing through transparency, best practice, and collective knowledge.
Amazon Doubles Influencer Commissions Ahead of Extended Prime Day
As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.
