Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event

CreatorFest Europe is returning this October, and we’re so excited to welcome you back to Europe’s go-to creator economy event. Tickets on sale now.

By Sofia Aira

/ 21 May 2025

CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event

Earned Media is on the Rise, But What Does That Mean for Influencers?

We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.

By Sofia Aira

/ 19 May 2025

Earned Media is on the Rise, But What Does That Mean for Influencers?

TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce

Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.

By Sofia Aira

/ 15 May 2025

TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce

Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan

To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.

By Sofia Aira

/ 13 May 2025

Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan

“We Risk Turning Our Power Into A Liability” Rupa Shah Discusses Meta Teen Beauty Ads Claims

Rupa Shah discusses the claims that Meta used targeted ad data to show beauty ads to teenage girls who had deleted selfies.

By Sofia Aira

/ 13 May 2025

“We Risk Turning Our Power Into A Liability” Rupa Shah Discusses Meta Teen Beauty Ads Claims

‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact

Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.

By Sofia Aira

/ 12 May 2025

‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact

From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty

Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.

By Sofia Aira

/ 9 May 2025

From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty

“Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing

Locker’s Founder & CEO discusses how to build community and use data creatively.

By Sol Wilkinson

/ 9 May 2025

“Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing

How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover

A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it.

By Sol Wilkinson

/ 8 May 2025

How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

By Sofia Aira

/ 8 May 2025

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle

Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.

By Sofia Aira

/ 6 May 2025

How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle

“Don’t Make Content You Think Will Go Viral”: Influencer Marketing Truths in the Netherlands

By Sofia Aira

/ 6 May 2025

“Don’t Make Content You Think Will Go Viral”: Influencer Marketing Truths in the Netherlands