Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?

Here’s a breakdown of all the viral jeans campaigns this year, and what influencer marketers can learn from them.

By Sofia Aira

/ 15 Sep 2025

Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?

ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers

Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s ranking signals.

By Sofia Aira

/ 10 Sep 2025

ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers

SoFire’s Hot Campaigns: How Ogilvy’s ‘Message in a Mithai Box’ Campaign Sparked a Legal Awakening for Pakistani Women

Ogilvy Pakistan’s Message in a Mithai Box campaign created a real impact for women who had been overlooked by the systems meant to protect them.

By Sofia Aira

/ 10 Sep 2025

REPLAY: The Future of B2B is Personal

Learn how personal posts can drive real business impact, and how personality and humour are reshaping B2B marketing.

By Sol Wilkinson

/ 9 Sep 2025

“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy

In our CreatorFest Speaker Series, I spoke with Bunmi Jenfa about how creators can protect themselves in an industry that can stifle creativity.

By Sofia Aira

/ 9 Sep 2025

“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy

The Summer I Turned Trend-Obsessed: What Brands Can Learn From Hopping on Gen Z’s Favourite Shows

The brands that are clocked into The Summer I Turned Pretty are the ones raking in giant engagement figures right now.

By Sofia Aira

/ 28 Aug 2025

The Summer I Turned Pretty brands analysis

LinkedIn Live: Cancel Culture & Crisis Management - A Framework for Accountability in Brand-Creator Partnerships

On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.

By Sofia Aira

/ 28 Aug 2025

Algowatch: August Social Media Updates

Here's a rundown of all the most important social media updates you need to know from August.

By Sofia Aira

/ 27 Aug 2025

SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right

Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.

By Sofia Aira

/ 26 Aug 2025

“I Had All My Eggs in One Basket” Hannah Witton on Brand Deals and Building a Sustainable Career as a Creator

Witton shared how she’s navigated her brand partnerships, diversified her income, and balanced creativity with the realities of working with brands.

By Sofia Aira

/ 22 Aug 2025

Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges

By Sofia Aira

/ 21 Aug 2025

Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges

SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management

We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.

By Sofia Aira

/ 19 Aug 2025