REPLAY: Maximising Your Black Friday Gains: Retaining Customers and Harnessing Data
What to do once the chaos is over. Turn the Black Friday surge into long-term value.
Affiliate Partnerships596
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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eBay Ads Reveal the New Black Friday Craze Amongst Young Consumers
Younger shoppers are much keener for Black Friday deals this year as the cost of living Christmas creeps around the corner, according to new data from eBay Ads.
Google is Competing with Discount Providers, What Does This Mean for Affiliate Marketing?
The search engine titan has been boosting its affiliate marketing efforts throughout the year. Now, it has a whole new ‘discounts’ page that appears when users search for deals. Will this leave affiliates high and dry?
Amazon and Snap Join Forces to Introduce In-App Shopping on Snapchat
The groundbreaking partnership allows users to seamlessly purchase products directly through ads on Snap, enhancing both Amazon's reach and Snap's advertising business.
Shaping the Future: Matthew Wood on PI LIVE, Partnership Marketing, and The Voicebox
Hello Partner’s Founder shares his insights on the industry's future, the plans for a bigger PI LIVE Europe next year, and the creation of The Voicebox platform to amplify underrepresented voices in partnership marketing.
Avon's Paula Oyinkan on the Importance of Education in Affiliate Marketing
Affiliate marketing star Paula Oyinkan joins the Voicebox to discuss smashing through glass ceilings, the necessity for education in the industry, and her biggest role model.
