Rakuten’s Rakhee Jogia on Luxury Brand Partnerships at DealMaker Europe 2024
Rakhee Jogia, International MD at Rakuten Advertising, shares insights on partnership marketing strategies and the power of community at Rakuten DealMaker Europe 2024.
Affiliate Partnerships595
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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URBN’s John Sadeghipoor Talks Creator Events and Not Using Coupon Codes
We caught up with Free People Europe’s Director of Marketing to discuss all things affiliate partnerships.
Publishers React to Google’s New Spam Update
Global Savings Group, Savings United, and Vouchercodes.co.uk weigh in on the recent update that threatens to remove certain coupon publishers from the SERPs.
Week in Review: Affiliate Tracking Could Be Unaffected By Privacy Changes
All the highlights from the past week in affiliate and performance marketing.
Google’s Siege on Spam Has Alarming Implications for News Sites Publishing Coupons
Let's explore the likely outcome of this troublesome update.
77% of Marketers Are Moving Ad Spend Away from Big Tech
Senior marketers are also seeing near-perfect effectiveness rates in content commerce and performance marketing, but aren't ready to prioritise affiliate marketing.
