impact.com has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.
Ellie Hooper and I discussed what’s changed in the creator economy, and what we need to be wary of going into 2026 and beyond.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics, touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: Are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet rising...
Number of shoppers hunting for deals right before Christmas has increased by 26% this year. Why?
Let’s delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.
The acquisition arrives at the end of a year of strong growth and performance for tvScientific.
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
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We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
Partner Commerce excelled in transforming TikTok for Business’s affiliate programme. They drove significant growth through targeted partner activation and optimisation, achieving ambitious goals and unlocking new value for the platform’s partners.
Awin, Etsy, and Capital One wowed our judges with a data-led campaign that redefined customer acquisition.
Acceleration Partners demonstrated stellar performance with its global scale, data-driven innovation, and industry-leading client outcomes—delivering next-generation partnership marketing across 40+ countries with a uniquely impartial and results-focused approach.
Team Bespoke pushed the boundaries of performance and PR with Quay, blending festival culture, TV integration, and Gen Z appeal.
Partner Commerce impressed with bold vision, rapid growth, and unrivalled focus on B2B affiliate marketing, proving there’s real power in partnership and a niche worth leading.
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
