Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today
Download the Entry Kit now.
SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.
Why We Must Protect Small Businesses in Affiliate Marketing
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge
CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.
Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
Trump Bans New WeChat and TikTok Downloads From US App Stores
In response to President Trump’s executive orders, the US government will ban Chinese-owned WeChat from US app stores as of Sunday to “safeguard the national security of the United States.” As of September 20, 2020, “any provision of service to distribute or maintain the WeChat or TikTok mobile applications,...
Designer Roland Mouret to Showcase Next Fashion Collection on Amazon’s Luxury Stores Platform
British designer Roland Mouret is joining American designer Oscar de la Renta as the second designer on board with Amazon’s recently launched Luxury Stores. Instead of the London Fashion Week catwalk, Mouret will showcase his next pre-fall fashion collection via a one-minute video called “No Show” featuring clothing but...
What Are the Ethical Implications of CGI Influencers Promoting Brands?
Control is the ultimate and the successive penultimate for strategy that the brands care about. The reality encircling its human counterparts is complex and unpredictable. They are answerable to society for every stance they pose. Could they be manipulated? To some extent, maybe. But they are yet to master the...
#IMA20: Seen Connects on Winning Best Boutique Agency Award
Having won Best Boutique Agency award at this year’s virtual Influencer Marketing Awards, Seen Connects tells us how they became an award-winning agency and how to innovate without compromising authenticity. Huge congratulations on winning the Boutique Agency Award at this year’s Influencer Marketing Awards. Tell us a bit...
Burberry Teams up With Twitch to Livestream its Next Fashion Show
Burberry said it has become the first fashion brand to team up with gaming streaming platform Twitch to livestream its next fashion show. Instead of a catwalk, Twitch will play host to a browser. A chat function will create a “personal and inclusive experience”, according to the brand. For Burberry’...
YouTube launches TikTok Rival, YouTube Shorts, in India
YouTube has announced its new TikTok rival, YouTube Shorts, which it will begin beta testing in India initially. The short-form video is experience is “for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.” Similarly to TikTok, users will be able to upload...
