“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
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Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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TikTok Launches New Ways to Enjoy its’ LIVE Feature
Last month, Ed Sheeran broke the record for the biggest ever LIVE music performance on TikTok, gaining over 5.5 million unique viewers of his UEFA EURO 2020 show. With the feature clearly continuing to increase in popularity, TikTok has invested in new tools that will enable users and creators...
Instagram’s Latest Updates and How They’re Affecting Creators
One of the most recent updates to make the platform as seamless and user-friendly as possible is the Story translation tool. The Stories feature launched in 2016 and was based on a similar feature hosted by Snapchat. The feature has developed tremendously since its launch with users and content creators...
The Value of Influencers in Public Health Campaigns
As authentic thought-leaders with sharp insights into online behavior, influencers became valuable assets in many of these efforts. In fact, when targeting younger audiences with public health campaigns, influencers can help save lives by expanding the reach of accurate, actionable information. Shifting priorities & audiences Today, if a public health...
WTF Series: WTF is ‘Going Dark’ on Social Media?
At first, you may wonder whether this term is related to the dark web – but it isn’t. Going dark on social media describes something that is far less illegal, but maybe just as risky. Simply, this is the term used when a person or a brand wipes their whole...
Celebrating Success: The Winners of the 2021 Influencer Marketing Awards
In case a reminder was necessary, the past year has been turbulent for many. Certain industries struggled, yet the influencer marketing industry was one that acted innovatively very quickly to ensure that business didn’t just tick along, but was able to thrive. The influencer marketing industry as a whole...
Should We Expect to See a Shift Back to Classic Production vs Creator Content Post-Pandemic?
This time was difficult for many influencers, finding out how to keep their audiences interested and engaged in the content they are creating in a world that isn’t as exciting as it was before. Now that the world is slowly getting back to normal, a lot of content creators...
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