Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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The Mother of All Jobs – ‘How to’ as a Successful Mummy Influencer
On the one hand, you’ll suffer regular snide comments about ‘oversharing’ and ‘using’ your children. On the other, you’re doing a job at helping tens of thousands of other parents to cope – and you’ll receive many more positive messages thanking you for saving people’s sanity, relationships,...
What TikTok Made Cool: Cottagecore
Picture Hansel and Gretel in the woods, think Beatrix Potter’s Peter Rabbit illustrations. Cottagecore is the romanticised version of agricultural living, IRL. The popular internet aesthetic is a visual-heavy concept that incorporates fashion, interiors, makeup, and sometimes activities. A Cottagecore mood board would certainly include picnics, flower arranging, baking...
TikTok Partner with Stonewall for LGBTQ+ History Month, and Beyond
According to General Manager at TikTok for the UK and Europe, Rich Waterworth, one of TikTok’s core principles is to celebrate diversity, fostering an inclusive community. TikTok is a creative hub for people from all walks of life, who are diverse in gender, sexuality, age, and background. The platform...
How Brands Can Empower Influencers in 2021
The answer? By staying attentive to content creators’ evolving goals and priorities, brands can not only prompt increased influencer activity but also lay the groundwork for lasting, mutually beneficial relationships that appreciate in value over time. To better understand how brands can build impactful connections with content creators in 2021,...
Why Brands Need to Engage with Influencers Cautiously in the COVID-19 Climate
The debacle has now escalated further with influencers snatching the headlines once again. Many continue to soak up the sun at resorts in the Gulf in spite of the UK government’s attempts to enforce the message through a new ad campaign warning that holidays are “illegal” as new flight...
Influencers Approved for Union Protection Thanks to SAG-AFTRA
Previous to this announcement, YouTube was the only influencer advertising platform protected by the union. The expansion to TikTok, Instagram, Facebook, and Twitch will enable more influencers across these platforms to earn union income, as well as qualifying for health and pension benefits. President of SAG-AFTRA, Gabrielle Carteris stated that...
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