Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Online Trolling: Is the End in Sight?
During the latter part of Caroline’s career as a presenter for popular UK television shows such as the X-Factor and Love Island, she became a target for online trolls who would harass her about the stories and rumors that were shared about her in the media. Caroline stood down...
YouTube’s New Applause Feature Allows Users to Tip Creators
Currently in its beta stages, the feature is available via the desktop site to creators who have been invited to test it by YouTube. Users can purchase an ‘applause’ for a standard amount of $2, which is essentially the equivalent to putting money in a ‘tip pot’. The total donations...
TikTok in the Charts
Statistics from Wallaroo Media, updated in February 2021, say that TikTok is now available in over 150 countries, has over one billion users, and has been downloaded over 200 million times in the US alone. But it is not just the videos on TikTok that have boomed in popularity; if...
Talking Influence is Launching a Podcast
Talking Influence, the monthly podcast, will feature interviews with key players within the influencer marketing industry including creators, talent managers, and influencer marketing specialists – we want to talk to anyone who represents the diverse industry. With our guests, we will be discussing the things that influence them, focussing on three...
#IMSGLOBAL21: Meet the Advisory Board
Our carefully selected advisory board members are dedicated influencer marketing industry experts who are taking on the role of ensuring IMS programmes include the most relevant topics to serve our community of attendees. Each forward-thinking board member will put their expertise to good use, helping to shape a progressive agenda...
Shopping on Social Media Platforms Expected to Reach $1.2 Trillion Globally by 2025
It has been estimated that social commerce will account for 17% of all e-commerce spend by 2025.
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