“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
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Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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Voice Technology: How Will it Tap Into the Influencer Community – and Where Does Video Stand?
In 2018, a study found that more than 118 million smart speakers were in US homes, a 78% growth from the year before. In fact, another study found that 71.8% of consumers expect to use voice technology more in the future. From reminders, news, and weather updates to podcasts...
What’s Going On with Clubhouse?
For many, the exclusivity of Clubhouse’s initial invite-only approach, and the way that the app started out only being available to iOS users, was appealing – it wasn’t for everyone, so if you were in, you were lucky. However, in May, Clubhouse became available for Android users as well...
“Crazy Rich Teens” – The Secret of Teenagers’ Financial Success on TikTok
But what is the magic behind TikTok slowly becoming the number one income source of Gen Z? What makes teens and brands so fond of using this platform for their marketing purposes? Let’s get behind the mystery of the crazy rich teens on TikTok. The formula behind TikTok’s...
Pinterest Creators Can Now Make Money from Pins
Creators will now be able to tag products in their Idea Pins — a video feature the app launched in spring — in order to make their content “shoppable.” Creators will also now be able to earn commissions through affiliate links and partner with brands on sponsored content, aligning with platforms such...
Staying up to Date with Social Media and the ASA
The ASA is quick to become aware of the latest social media trends and its website regularly provides news pieces and updates on how to abide by the rules when new trends arise. A recent example of this follows a rise in the popularity of ‘hard seltzers’ (alcoholic sparkling water)...
A Day in the Life: Jenny Tsai, Founder, and CEO of Wearisma
Talking Influence’s day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. In today's installment, Jenny T
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