Meet the Judges for the GPMAs 2025
The judges will soon begin work on ranking, voting, and debating who should win at the GPMAs this year. Here, they provide some thoughts.
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Google Launches New Video Shopping Platform, Shoploop
Google has launched a new advertising platform, Shoploop, a mobile-only video shopping platform that allows brands and influencers to create short videos to promote their products and share reviews. The Shoploop experience is more interactive than scrolling through images on traditional e-commerce sites. All Shoploop videos are shorter than 90...
Instagram Launches its Shop Page and Facebook Pay
Shopping inside the Instagram app is going to become much easier. Today, Instagram is rolling out a dedicated Instagram Shop page in the Explore tab that showcases different brands and products users can purchase. The feature is rolling out first in the US, with plans to expand globally in the...
Snapchat Introduces Brand Profiles to Up the Advertising Ante
Snapchat has announced that Brand Profiles will be starting to roll out to selected brands, which will make it easier to advertise on the platform, enabling store integrations, permanent collections of posts and stories, AR lenses, and more. Brands will have their own profiles on Snapchat and will beta test...
Influencer Vetting: Why the Relevant Creator Has Never Been More Crucial
The lockdown situation across the globe has meant more eyeballs are online, consuming more influencer content than ever, which doesn’t look set to change, but in turn, this means more opportunity for scrutiny of the influencer industry. However, what we have seen is how working with influencers can help...
Livestreaming on Amazon Launches For Influencers
Influencers that are part of the Amazon Influencer Program now have a new way to earn commissions on Amazon via livestreaming. The new feature will enable them to bring their products to life and connect with their fans by livestreaming directly on Amazon – all while earning commissions from qualifying purchases...
Why the Pandemic Offered the Boost Influencer Marketing Needed
At the beginning of the pandemic, a few articles in industry and national press suggested that Coronavirus signalled the ‘death of influencer marketing’. These articles focused on cuts in marketing spend and potential limitations on influencers producing content. But in the words of Mark Twain, ‘the reports of my death...
Recommended
