Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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IMS Global 2020 Throwback: A Taste of What’s to Come…
During the lead-up to the Influencer Marketing Show Global that will be taking place next week, we will be releasing sessions from last year’s show every day leading up to the event. In this session, Stephanie Hoppe, Head of European Operations, and Krishna Subramanian, Captiv8 CEO and co-founder discuss...
IMS Global Sponsor, Traackr, Release Report on Top Beauty, Platform, and Influencer Trends
Research found in the recent report conducted by the data-driven influencer marketing platform, Traackr, found that fragrance, inclusive skincare, body positivity, and other TikTok-driven content was among the top beauty trends in the influencer market in 2020. Traackr’s ‘State of Influence: Beauty’ aimed to investigate how the challenges of...
The Importance of Events and Maintaining Community in the Influencer Industry
If a content creator was from out of town, they would have traveled in just for the occasion. Why? Because these events are for forging connections and building networks – to meet like-minded creatives and to connect with brands. These events are some of the few occasions that individuals could meet...
TikTok Health Content: Educational or Damaging?
There are certified doctors using TikTok to make educational content surrounding health and offer tips and advice to their audiences. TikTok users are certainly finding the information shared by doctors on the app helpful. The hashtags #DoctorsOfTikTok or #TikTokDocs have thousands of videos and hundreds of millions of views. Where...
The Metaverse is Coming – Are You Ready?
What is the Metaverse? The Metaverse is the next big thing in the online world. Literally meaning ‘beyond universe’ the term is used to describe the future of our online life which is essentially a shared virtual space. It combines an enhanced physical reality with a virtual space and encompasses...
Full IMS Global Agenda is Now Available Exclusively to Ticket Holders
We welcome long-standing friends of the show, as well as some new faces who will give us a fresh perspective as to where the industry is headed. Be sure to read our speaker announcement, which is guaranteed to leave you wanting more. The Influencer Marketing Show team has hand-selected speakers...
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