“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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IMS 2021 Roundup: Highlights from the Whalar and LTK Stages, and the Importance of In-Person Networking
For the first time ever, the Influencer Marketing Show flagship event hosted its own dedicated day event at Old Billingsgate, London. Previously, the Influencer Marketing Show London has intertwined with PI LIVE London, but as the influencer sphere continues to grow and mature, the IMS team decided the show deserved...
The Pros and Cons of Instagram’s Link Stickers
Just like the social media platform’s poll, question, location, and music stickers, the new feature is interactive – tapping the link sticker redirects viewers to an external e-commerce site, blog, or product page. This will now be the only way in which users can add external links to their Instagram...
Brand Purpose and Influencers: How to Tap into Trusted Voices to Tell Your Brand’s Story
There’s never been a more complex time to be a marketer, with significant cultural and political upheaval and the purchase journey taking new twists and turns both online and offline. Amidst this growing complexity, consumers are demanding more from the companies they do business with and influencers are becoming...
High-Impact Ways to Boost Your SEO via Influencer Marketing
On the other hand, a great marketing strategy is to reach the highest number of people who are likely to engage and become your clients. This is where influencer marketing comes in handy. Add expertise to your brand Collaborating with an expert in your niche will help you sell your...
Representing Black Talent in the Influencer Industry
The representation of BIPOC in the media is progressing. Channel 4 recently launched its Black to Front Project as a part of its ongoing commitment to improving Black representation on-screen and more widely in the TV industry, the BBC have also followed suit sharing collections of shows covering Black history,...
Five Top Tips to Elevate Your Social Channel to Become a Micro-Influencer
A micro-influencer is classified as having between 10,000-50,000 followers. However, a micro-influencer status reflects more than a 10,000+ following. Brands seek influencers with an authentic and credible follower base, who are actively engaged with your content. Positive follower growth, high engagement, and quality content are key to...
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