Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Joining the Social Audio Club: How Brands Can Effectively Implement Influencer Campaigns on Clubhouse and Similar Platforms
From recent news on Facebook and Reddit planning their own roll outs, to Clubhouse being named as a disrupter in Time Magazine’s inaugural 100 Most Influential Companies list – this type of platform is on track to stick around for a while. Which makes sense, as the engaging, educational space...
Is Influencer Gifting Still an Effective Marketing Tool?
Nowadays, some macro influencers charge a starting fee of $20,000 for a single post. It’s safe to say that it’s unlikely that you would be able to secure such macro influencers with a gifting model, but that isn’t to say that a gifting model no longer...
Tech Digest Series: Spotify’s New Era of Monetisation and Instagram’s Creator Marketplace
Spotify introduces new era of monetisation for podcast creators In October 2018, Spotify opened podcasting for all of its users. By the end of that year, podcast listening grew on Spotify by 175%. With an increasing amount of creators bringing their podcasts to Spotify, the app now attracts 345 million...
IMA 2021: Our Full Panel of Judges is Complete
After a great response to our call for judges at the beginning of the year, we have been working on building a diverse and representative panel of experts, who will be able to use their industry experience to select this year’s deserving IMA winners. Here we have the final...
Algorithmic Issues are Promoting Eating Disorders to Social Media Users
Instagram recently faced backlash as users raised concerns about the apps algorithms promoting diet related content to those suffering with eating disorders. The search bar in the Instagram app generated suggestions based on the content that users have searched for previously and regularly engage with. However, a recent update included...
IMS Global 2021: Impact on Emerging Trends – Evaluating the Influencer Partnership Landscape in a New World
Vice President of Activate at Impact Nicholas DiSanto, and Customer Success Lead San Sareen combined their knowledge and experience to provide our attendees with insights into the trends that are emerging in the influencer partnership landscape. Nicholas and San particularly explore how the industry can engage with trends in a...
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