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Instagram Launches TikTok Clone “Reels” In France and Germany
Instagram launched a video-music feature called Reels for Stories to rival TikTok in November last year. After appearing in Brazil in late 2019, the Reels feature is expanding to new markets so users in France and Germany can now create 15-second videos in the Instagram app. The Reels feature is...
Social Commerce: Instagram Expands Shopping to Creators
Today, Instagram announced it is expanding access to Instagram Shopping to more types of businesses, including creators that want to connect with shoppers and sell their merchandise on Instagram. The social media platform said in a statement that its new commerce eligibility requirements will help more creators sell on the...
Instagram Ads Can Now Be Created Without Linking to a Facebook Ad Account
Instagram will now let advertisers create Instagram ad campaigns without having to link to a Facebook Page. However, this is only available to brands and creators that have not previously promoted posts. “You can now create Instagram ads without having a presence on Facebook. If you are promoting a post...
TikTok Signs Up to EU’s Code of Practice on Disinformation
TikTok has signed up to the European Union’s Code of Practice on Disinformation, agreeing to help address the spread of online disinformation and fake news. The EDiMA trade association, which handles the communications for those signed up to the EU’s Code, announced in a statement that video platform...
A Day in the Life: Suhit Amin, Founder and CEO, Saulderson Media
Suhit Amin heads up the Scotland-based talent management agency Saulderson Media and does just about everything from running campaigns, admin, marketing, HR, handling talent, and the rest. It’s all hands-on in a small agency and everyone is contributing to everything. “Since lockdown, my day has changed a lot. Typically...
MAD//FEST 99//Club: Influencer & Social Media Day Roundup
Last week (June 15-19), the team behind MAD//FEST hosted its invite-only summer shindig that was 99//Club Digital Festival. Across five days, 96 leading marketers shared their big, bold ideas on creating a better marketing industry in just 99 seconds. Taking to the virtual stage first was the topic...
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