SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right
Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Top Ways to Collaborate With Influencers to Bring Your 2020 Holiday Campaign to Life
The holidays are upon us and this means brainstorming different ways we can use our marketing budget to promote our holiday campaigns. If influencer marketing activations are not part of your marketing budget than it’s the best time to make it a top priority now. Collaborating with influencers for...
Where is Influencer Marketing Heading in 2021?
Alexander Frolov, CEO and co-founder at HypeAuditor shares his predictions as 2021 is just around the corner. 1. Influencer marketing spend will grow by 15% globally The amount of advertising money that is being redirected from offline to online will continue to grow. Brands and advertisers are searching for the...
IMS Global Partner Spotlight: Vuelio
It’s great to have Vuelio involved as a media partner for the Influencer Marketing Show Global. What are you most looking forward to about the virtual event? Thank you! We’re really proud to be a media partner for the second year in a row. The agenda looks fantastic...
#Influencer50: Meet the Top 50 Industry Players of 2020
A huge thank you to everyone who nominated for this year’s Influencer 50. We are extremely pleased and proud to present the top 50 industry players in influencer marketing from 2020. This year’s Influencer 50 recognises the exceptional work of those that are steering the industry with their...
How The TikTok Bytesquad Drove a 25% Engagement Rate For Zuru’s Mini Brands
Zuru’s Mini Brands had already received viral fame on TikTok following their launch in the US. Fanbytes leveraged The Bytehouse, the first UK TikTok house and paid ads, to capitalise on this traction and spark the same virality on UK soil. Fanbytes is known for creating the UK’s...
A Day in the Life: Rahul Titus, Head of Influence at Ogilvy
Rahul has been a prominent player in the world of influencer marketing right from its infancy. He is the Head of Influence at Ogilvy, where he is in charge of setting the strategic direction of the Ogilvy influence proposition across their global network; delivering award-winning work for clients including Walgreens...
Recommended
