“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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LinkedIn Announces its Next Steps Towards Creator Investment
Over the coming months, LinkedIn will be supporting 100 creators on the platform to help them in building their audience and amplify their voice on LinkedIn. To do this, the platform will offer 1:1 coaching and support, opportunities to be featured on LinkedIn channels, and a $15,000 grant...
What’s Got Us Talking in November?
We are now at the end of November, and where many of us may be slowing down and preparing for the holiday season, the influencer marketing industry and social spheres certainly aren't. In this month’s industry roundup we share the latest on Facebook's switch to Meta, whether Netflix could give TikTo
Is ‘Influencer’ a Dirty Word? And How Can We Break the Stigma?
The term ‘influencer’ is perhaps the most common term used to describe these individuals, but with this term comes a stigma. Many influencers did not initially set out to ‘influence’ people when they created their platform, they simply aimed to share the things they enjoy with their audiences. But with...
Navigating the Growth of Livestream Shopping and Effective Influencer Collaboration
The latest trend within the influencer marketing industry is live stream shopping, where influencers can document their interactions with different products in real-time, while also providing users with the ability to seamlessly purchase the featured products for themselves. Fueled largely by the growth of e-commerce and influencer activity throughout the...
How do Creative Communities Differ from Influencer Marketing?
As you’re well aware, traditional influencer marketing is fairly straightforward in theory – find someone who’s a specialist in a field that resonates well with your brand and/or has a huge social media following, then pay them to endorse your product. We all know this form of marketing...
10 Influencer Marketing Trends You Need to Know for 2022
It’s crazy how much can change in a year. At the beginning of 2021, we were still in the depths of the pandemic, restricted in many areas of life, but now, the future's looking brighter. It seems as if we’re only going to see the influencer marketing space grow further in 2022.
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