Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Does the Western Media Influence Southeast Asians to Purchase Products?
But how does this differ from the rest of Southeast Asia? How much does the Western media influence Southeast Asians’ online purchasing behaviour? A study was conducted by iPrice Group on how Hollywood brand ambassadors and western media shape Southeast Asians’ online interest in products. Results showed that Singapore and...
What TikTok made Cool: Cryptocurrency
Let’s try and start off simply. What exactly IS cryptocurrency? Anita K. Sharma, an entertainment attorney, has provided a definition in order to make the topic easier to understand. The simplest explanation of cryptocurrency is that it is digital, encrypted money (as opposed to paper money) secured by cryptography....
Submit Your Nominations for the Content Creator Awards NOW!
It’s time to shine the light back onto content creators. Talking Influence is passionate about shedding the light on the excellent work that takes place in every avenue of the creator economy. With the Influencer Marketing Awards celebrating teams and agencies behind outstanding campaigns, the Content Creator Awards has...
Instagram Launch Native Affiliate Programme
In March, we heard rumours that Instagram would be launching an affiliate feature, and today it has finally been revealed. What began as a simple photo-sharing app has now become a worldwide favourite, with its feet firmly planted in e-commerce. Influencers have long reigned over the platform, but it seems...
Viral Nation on Brand Engagement and the Rise of Nano-Influencers
Founders of the influencer marketing agency, Viral Nation, Joseph Gagliese and Mathew Micheli spoke to Talking Influence journalist, Neve Fear-Smith, about the upcoming Influencer Marketing Awards, and the excellence that they would like to see rewarded at the event. It is great to have Viral Nation on board as a...
Avoid These 10 Common Mistakes In Influencer Marketing
Nowadays, influencer marketing is being embraced by brands of many industries and sizes. However, when done right, influencer marketing can bring plenty of benefits to your company, including: * More brand awareness * The likelihood of forming fanbases (online and offline), AND * Nurture long-lasting relationships In other words, it’s not good...
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