“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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What Does the Future Look Like for Short-Form Video Content?
TikTok, currently the leading destination for short-form mobile video, has made numerous substantial updates to the app this past year. One of the more notable changes made was the introduction of three-minute videos, which has raised a lot of eyebrows. Some users are excited for the opportunity to create, share...
Utilising Instagram’s Tools: Should Influencers be Subtitling as Standard?
I’ll hazard a guess that you’ve used the subtitle button on Netflix perhaps more times than you’d care to acknowledge. Whether you are deaf or hard of hearing, perhaps the oven fan is a little loud, you could be ESL, it could be late at night, or...
The Year of the Blogger: Instagram Influencers in the UK Increased Their Affiliate Revenue by 5x in 2021
Creators have many innovations to enjoy in social networks, for example, the announcement of launching prepaid subscriptions in the near future. Moreover, the growth of sales and earnings from affiliate marketing brings even more pleasure. According to Admitad Affiliate, in 2021, the number of sales through Instagram in the UK...
Why You Don’t Need to Just be an E-Commerce Brand to Work with Influencers
It’s time to change the narrative around influencer marketing and demonstrate how it’s not only a tactic for e-commerce and retail brands but a huge opportunity for those in cause-led, education, public communications and beyond.
Directory Q&A: The Outloud Group
Talking Influence chatted with David Hoos, B2B Performance Marketing Manager at directory listed agency, The Outloud Group to find out more about what they offer and how you can get involved. Thank you for taking the time to work with us on this Q&A. First of all, please...
Why are Luxury Brands Getting Left Behind on TikTok?
There are so many brands killing it on TikTok, creating exciting, engaging, and recognisable content that in turn boosts their sales. This approach may be the key for fast fashion brands and high street beauty retailers to become a hit amongst young consumers, but for big names in luxury fashion,...
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