Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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A Day in the Life: Grant McAngus, Partnerships Director at Vamp
Talking Influence’s day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. In today's installment, Grant M
Avoid These 7 Influencer Outreach Mistakes
If you’re a business that wants more publicity, partnering with a social media influencer would be one of the best decisions you’ll make. “However, a lot can go wrong, if you’re not doing your outreach the right way”, says Patrick Teece, a business writer at Oxessays and...
Avoiding Burnout in an Online Industry
‘Toxic productivity’ is a phrase that many of us may have also seen across our social platforms recently, focusing on that unhealthy desire to be productive at all times, at all costs. Essentially, pushing ourselves until we burn out isn’t actually productive at all. Social media influencer and entrepreneur...
Influencer Marketing Has an ROI Problem... and it’s Holding Us Back
The big question every CMO asks when planning a new campaign is “what will my return on investment be?” This is a completely fair question. Whether you are at an agency or in-house, marketing is a commercial operation and we need to be clear on how our activity impacts the business’s performance and
WTF Series: WTF is Sonic Branding?
Perhaps it all really started in 2019, when the genre-defying song “Old Town Road” song went viral on the app and propelled rapper Lil Nas X to fame. The 20-year-old Atlanta musician went from college dropout to record-breaking superstar virtually overnight. Dozens of independent artists have been signed to major...
Did You Miss the TikTok for Business Download Event? Don’t Fret!
Last week’s virtual event was hosted one year after TikTok for Business first launched, meaning there was a wealth of learnings to digest and explore. The hosts and speakers at the event featured TikTok’s EU leaders, who aimed to inspire creativity and bring joy, and help advertisers to...
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