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SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.
Why We Must Protect Small Businesses in Affiliate Marketing
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge
CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.
Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
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What’s Going On with Clubhouse?
For many, the exclusivity of Clubhouse’s initial invite-only approach, and the way that the app started out only being available to iOS users, was appealing – it wasn’t for everyone, so if you were in, you were lucky. However, in May, Clubhouse became available for Android users as well...
“Crazy Rich Teens” – The Secret of Teenagers’ Financial Success on TikTok
But what is the magic behind TikTok slowly becoming the number one income source of Gen Z? What makes teens and brands so fond of using this platform for their marketing purposes? Let’s get behind the mystery of the crazy rich teens on TikTok. The formula behind TikTok’s...
Pinterest Creators Can Now Make Money from Pins
Creators will now be able to tag products in their Idea Pins — a video feature the app launched in spring — in order to make their content “shoppable.” Creators will also now be able to earn commissions through affiliate links and partner with brands on sponsored content, aligning with platforms such...
Staying up to Date with Social Media and the ASA
The ASA is quick to become aware of the latest social media trends and its website regularly provides news pieces and updates on how to abide by the rules when new trends arise. A recent example of this follows a rise in the popularity of ‘hard seltzers’ (alcoholic sparkling water)...
A Day in the Life: Jenny Tsai, Founder, and CEO of Wearisma
Talking Influence’s day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. In today's installment, Jenny T
TikTok Launches New Ways to Enjoy its’ LIVE Feature
Last month, Ed Sheeran broke the record for the biggest ever LIVE music performance on TikTok, gaining over 5.5 million unique viewers of his UEFA EURO 2020 show. With the feature clearly continuing to increase in popularity, TikTok has invested in new tools that will enable users and creators...
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