Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today
Download the Entry Kit now.
SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.
Why We Must Protect Small Businesses in Affiliate Marketing
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge
CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.
Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
Twitter: Out with Fleets, in with the Shop Module
Fleets were available on Twitter for just nine months, with the feature officially closing on 3rd August. Ilya Brown, a Twitter product executive, said the feature was introduced to encourage a “lower-pressure, ephemeral way for people to share their fleeting thoughts.” Twitter did not see the user growth that they...
Social Commerce is the Future of Marketing
The difference between social commerce and general social media marketing is that social commerce allows consumers to purchase from a brand directly without ever leaving the social media platform. So what is it that makes social commerce so successful? We are always shopping It’s essential to remember why people...
The Inside Scoop on How to Take Home an Influencer Marketing Award Next Year…
Bronze, silver, and gold winners were crowned in six different awards categories: Campaign, Vertical, Industry, Agency, Technology, and Platform. Big names in the industry such as Ogilvy, Billion Dollar Boy, and Digital Voices are among those who achieved prestigious recognition. The Book of the Night is jam-packed full of information...
A Day in the Life: Sedge Beswick, Managing Director at SEEN Connects
Talking Influence’s day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. Today’s installment features Se
How Can Content Creators Act as a Support Network for their Audiences Post-Pandemic?
From inspiring personal illustrations and uplifting affirmations to native tools like reels and IG rooms that make it easier to connect, Instagram has become a platform that provides accessible support. My Instagram journey started by searching for a community of like-minded young women with mental health challenges and today I...
TikTok Off-App Campaign Shines a Light on Unsigned Artists
If you want to see one of these billboards in person, they will be displayed throughout the month of August near iconic music venues such as Brixton Academy (London) and the O2 Apollo (Manchester). The aim of these billboards is to allow music fans to get first sight of the...
