“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Connecting with Audiences in the Ad-Free Age: The Influencer Solution
After spending over two decades in marketing, I’ve noticed the high-level methodology and goals in the industry haven’t changed. The work continues to require a sharp eye for trends in order to drive cultural relevance; great creative minds to ensure high-quality content and a strategic distribution strategy to...
Snap Rolls out Major Upgrade to AR Shopping
The major AR shopping upgrade includes a simplified, more useful AR try-on shopping feature for Snapchat users. New Lens Product cards will allow users to quickly see product info like prices, descriptions, and unique URLs that will allow them to purchase a product whilst virtually trying it on. Another expansion...
Tickets Now on Sale For the Influencer Marketing Show in NYC
Taking place on 27th April 2022, the Influencer Marketing Show New York will be a first-of-its-kind event tailored towards brands who want to navigate the intricacies of the influencer marketing channel and execute successful campaigns. A boutique experience The intimate event is programmed specifically for brands who are new to...
Six Common Mistakes Made by Social Media Influencers and How to Avoid Them
Living your whole life in the glare of the public eye is no easy task, especially for those successful enough to make it their full-time job and primary source of income. Followers, especially younger ones that have grown up with the likes of Tik Tok, Instagram, and Twitter, can be...
CEO of Rakuten Advertising, Nick Stamos, on the Convergence of Brand and Partner Marketing
The true value of the affiliate marketing channel is something those within the industry are aware of, but that others may not realise. Proving these benefits is incredibly important, and this can be done by truly understanding the value that affiliate brings beyond the last click
Sales from TikTok Tripled in 2021: Learn How to Earn on the Trending Platform
It comes as no surprise that such a fast-growing social platform brings many marketing opportunities – according to IT company Admitad, in 2021 the number of sales driven by TikTokers in Europe has tripled. But let’s get to the main point; how can this trendy social network help you earn...
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