Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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What TikTok Made Cool: The Virtual Resumé
It’s September, which means many people are returning to school, college, universities, and starting their newest career ventures. After spending some time away from normality during the pandemic, and studies and jobs being put on hold for many, creating your ‘back with a bang’ resumé may not be the
Here’s What Not to Miss at the Influencer Marketing Show 2021
Now that the #IMSLDN21 agenda has been released, it’s time to get excited about the insightful sessions and learn more about some of the show’s sponsors. Welcoming OnlyFans as sponsors OnlyFans has been prevalent in the media since its inception in 2016. More recently, OnlyFans has built a...
Exploring Influencers Place at the Met Gala
The Met Gala takes place every year, as a fundraiser for the Metropolitan Museum of Art’s Costume Institute, with the first event taking place in 1948. The media attention that the event attracts has clearly grown massively over the years, especially now on social media. This year was especially...
What Does TikTok’s Shopify Partnership Mean for Brands and Creators?
Similar to “pinning” items on Pinterest, users can also add products to their favourites list, which allows them to window shop while scrolling through TikTok. The partnership is visible on Shopify’s Web Store, which drives Shopify merchants directly to the TikTok app. There will also be a Shopify video...
How Can Brands Reward Creators for Generating High-Quality, Brand-Approved Assets?
In fact, according to a recent study, more than half (56%) of social media consumers now prefer to follow ‘everyday’ influencers like friends, family, and peers, when compared to the ‘typical’ influencer model. As this trend continues, brands everywhere are starting to integrate an alternative approach that leverages organic content...
The Much Anticipated IMS London 2021 Agenda is Here!
This year’s flagship event will take place in a hybrid format for the first time ever, with all sessions taking place at London’s Old Billingsgate on 21st October in front of a live audience. For those who aren’t able to attend in person, the sessions will also...
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