“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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WTF Series: WTF are PFP NFTs?
‘NFTs’, ‘crypto’, the ‘metaverse’ – a new phase of the internet has ushered in a whole new world of tech terminology that can seem intimidating and hard to understand. So let’s break down a pretty important part of it all… Firstly, what are NFTs? The full term – Non-Fungible Tokens – sounds...
Talking Influence with: DIY With Emma
Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry. In today’s episode, Neve Fear-Smith chatted with content creator DIY With Emma. Emma shares DIY content on TikTok and...
Proof of a Maturing Industry The Agenda for the Influencer Marketing Show NYC is Live
Now that 2022 is well underway, the glamourous predictions for the year are already starting to be realised or disproved, and the growth of the influencer marketing industry seems to have only sped up, with fresh challenges and opportunities occurring every day. At the core of it, arguably, the landscape...
TikTok’s New Music Distribution Platform Empowering Undiscovered Artists
One of the major features that draws users to TikTok is the ability to create, use and share a huge variety of music and unique audio clips. All you have to do is switch on the radio and you’ll hear a song that you listened to when scrolling through...
A Day in the Life: Keren Baruch, Group Product Manager, Creators at LinkedIn
Keren Baruch has been at LinkedIn for almost five years, having previously worked in roles in the job seeking, growth sectors, and LinkedIn’s marketing solutions, before working on the creator side.
Reach Versus Reward: The Power of Micro-Influencer Word of Mouth
The influencer marketing sector is growing at a phenomenal rate, and in no other space is it quite as influential as in retail. The rapid growth of social e-commerce is further accelerating influencers’ impact on the retail sector, and competition is fierce. The stats for why influencers are so powerful...
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