“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Find Out Who’s Breaking the Boundaries in Influencer Marketing: IMA Shortlist Announced
The Influencer Marketing Awards’ judging day took place last week, and it was wonderful to see all of our esteemed judges come together to discuss this year’s best in class IMA entries, ultimately deciding who should take home the prestigious accolades in each category. This year, we were thrilled...
ThisThat Continues Exponential Growth Path and Strengthens Leadership Team
Stephanie and Dylan have joined ThisThat as the leading social media survey platform expands its team at a time of continued growth for the company. With a strong track record in influencer marketing, Stephanie previously led Captiv8’s expansion into Europe as Head of EMEA, and prior to that, built...
“It’s Important to Take a Minute to Celebrate the Great Work Taking Place in the Partnerships Ecosystem…” – The US Partnership Awards
There is significant growth in the desire for partnership marketing in the US. To celebrate growth and development in this area, which bridges performance, affiliate, partner, and influencer marketing, the US Partnership Awards have been created, to hone in on the North American market. We are thrilled to be partnering...
Why Attribution Will Replace Promo Codes and Affiliate Links For Measuring Influencer ROI
There’s no question that when done effectively, influencer marketing can produce a major lift in brand awareness and revenue. Just look at these three statistics that showcase just how impactful influencer marketing is today: * 70% of teens trust influencers more than traditional celebrities. * 86% of women use social media...
How Social Media Has Transformed Blogging
Social media is the most popular online activity these days with 22% of the time spent online being attributed to social networking sites. We live in a social media-driven world, so ignoring its potential to advance our jobs can be a dangerous oversight. Almost every aspect of our lives has...
A Day in the Life: Minnie Harding, Talent Director, YM&U Group
Having previously worked in roles at RCA Record, Sony Music, and Adidas, Minnie Harding has now been managing a roster of talent at YM&U Group for eight months.
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