Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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#TalkingInfluence50: Meet the Top 50 Influencer Marketing Change Makers of 2021
The #TalkingInfluence50 aims to recognise the key players and change-makers within the influencer marketing industry. In an ever-growing industry, we are always seeing new talent breaking through the scene, bringing with them their knowledge and experience to enable the creator economy to thrive. A huge thank you to those who...
Influencer Marketing Awards 2022: Entry Kit Open To Reward Effective, Creative and Inclusive Collaborations
The Influencer Marketing Awards, now in its 4th year, is the pilot in rewarding effective, creative, and inclusive collaborations that authentically connect brands with consumers. Receiving an Influencer Marketing Award for your team or your campaign emphasises that you have been recognised as best in class by a thought-leading, expert...
Video Engagement: Are Brands Still Investing in Long Form Creator Content?
Short-form content in general, and videos in particular, are surely easier to consume, and people often choose TikTok over YouTube to kill some time and relax. Yes, TikTok is reported to have a higher user watch time than YouTube in the US and UK. The engagement rate is higher for...
A Day in the Life: Irina Shames, SVP of Strategy and Revenue, 3BLACKDOT
Irina Shames has worked in media and entertainment her entire career, driving partnerships, business development and revenue for global conglomerates and innovative startups.
Live From #IMSLDN21: Do You Know Your Licensing Rights?
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper into their thoughts for the future of the industry. I caught up with IP Lawyer and Influencer Regulation Specialist, Amy...
How Brands Can Drive Growth Through Social Commerce
Just like certain e-commerce businesses give you the option for ‘one-click buy’, social media has followed suit, and now you can purchase as you scroll, without having to leave the social app. Traditionally, e-commerce has had three models: B2B (manufacturers and distributors), B2C or D2C, and Marketplaces (such as Amazon)...
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