Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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10 Influencer Marketing Trends You Need to Know for 2022
It’s crazy how much can change in a year. At the beginning of 2021, we were still in the depths of the pandemic, restricted in many areas of life, but now, the future's looking brighter. It seems as if we’re only going to see the influencer marketing space grow further in 2022.
How Brands Can Optimise Their Christmas Campaigns to Stand Out in a Crowded Market
But there is an issue John Lewis is having to grapple with. Since the phenomenal success of The Long Wait, every other retailer has aggressively ripped off the John Lewis Christmas ad formula, to the extent that sitting through an ITV commercial break in November or December is essentially five...
LTK is Valued at $2 Billion After $300 Million Investment
This investment will supercharge talent and product development across LTK’s creator, brand and consumer shopping experiences, pioneering its growth as the largest global influencer marketing platform. Amber Venz Box, Co-Founder, and President of LTK says: “Ten years ago, we began with a mission to make creators, like myself, as...
So, You Want to be an Influencer? This is How Mega Stars Build Their Businesses
Being an influencer sounds like a dream. So it’s no wonder 86% of young Americans aspire to be social media influencers, according to market research. There are lots of wannabes, but not many have actually made it. Only 12% consider themselves to already be influencers. An even smaller percentage...
Live From #IMSLDN21: Facebook on the Metaverse and AI
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper into their thoughts for the future of the industry. I caught up with Becky Owen, Head of Content for EMEA...
TikTok Will Host it’s First Ever Black Friday Event Next Week for UK Users
There’s no denying that TikTok has made an impression on consumers, ask someone about their latest trendy purchase and it’s likely they will say ‘TikTok made me buy it!’. However, TikTok is now not just a platform for discovery, you can now make purchases directly through the app,...
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