“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Have Your Say: The Racial Pay Gap in Influencer Marketing
The issue In any industry, it is important to remain aware of what has changed and what needs to change. One must never be complicit in industry-wide issues; failing to address industry gaps render us part of the problem. We must value social justice and diversify the creators and brands...
Vote For Your Influencer Marketing Awards Rising Star 2022!
Every year we are blown away by the quality and quantity of entries we receive for the Influencer Marketing Awards that represent the pace at which the industry is evolving and thriving. With new talent entering the industry all the time, we believe it is of utmost importance to recognise...
IMS NYC Session Spotlight: Catalysing Change - Getting Ahead of the Cultural Curve
It’s one thing to embrace trends – it’s another thing to create them or take them mainstream. In this session from the Influencer Marketing Show NYC, Ben Grinspan, Director at the cultural strategy consultancy sparks & honey, dissected news stories, market updates, pop culture, and emerging social behaviors to...
How to Increase ROI of Your Influencer Marketing Campaign
Return on investment (ROI) is one of the key metrics that help evaluate the performance of your advertising campaigns. The higher it is, the more successful you are and the more efficient your money work. When investing in influencer marketing and setting a budget for a campaign, brands are used...
Winning the Great Resignation: Building an Army of Freelancers Who Help Your Brand Dominate
The Great Resignation is a concept that emerged after Covid-19 swept the world and profoundly changed everyday life — the way we live, and especially the way we work. The way we work has changed dramatically. Millions of professionals are quitting their jobs to find something that pays more, something that...
TikTok Becomes Official Entertainment Platform of UEFA Women’s EURO 2022
The growth of women’s sports on TikTok TikTok was rife with content surrounding UEFA EURO 2020 when the platform sponsored the games for the first time, and now, the incredible growth of women’s sport on TikTok is getting its recognition too. Alongside a landmark title sponsorship of the...
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