“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Building an Affiliate Strategy for the Highly Regulated Financial Sector
Consumer interest in financial products boomed during the lockdown as many people who were stuck at home took the time to reassess their finances. It’s a trend that has continued into 2022, with data from Rakuten Advertising showing that half of UK consumers (50%) are considering or have already...
User Experience is Important — But So is the Creator Experience
The creator economy is currently valued at more than $20 billion with estimations suggesting that number could reach over $104.2 billion in 2022. While most of these funds go toward developing more engaging experiences to attract audiences, not nearly as much emphasis is put on making better creator experiences....
How AI Can Help You Avoid Influencer Fraud
Do you want to identify social media influencers for your marketing campaigns? You’re not the only one. Influencer marketing is a growing industry that’s market value has more than doubled over the last two years as more and more brands turn to the strategy. But fake influencers remain...
Growing Skills Gap for Social Media Marketers Amidst Accelerating Pace of Platform Change
The accelerating pace of change in ‘video-first’ social media platforms is leading to a growing crisis for social media professionals. They are struggling with widening skills gaps and unrealistic expectations from businesses that underestimate the challenges of the role. In a recent report from The Social Club, the social media...
TikTok Inspires Brand and Creator Collaborations
A growing number of users are heading to TikTok to be inspired by diverse communities and discover new ideas, products, and places. The platform is full of creators who have their finger on the pulse of the latest trends, and represent a new generation of storytellers that are breaking boundaries...
IMS NYC Session Spotlight: “Influencing the Retail Revolution”: How Creators and Social Commerce are Reshaping How People Shop
The social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025. During this panel discussion at IMS NYC, featuring Sarah Henry, Head of Content, Influencer, & Commerce, Walmart, Krishna Subramanian CEO and Co-Founder, Captiv8, and...
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