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Case Study: Vitality Brands turns to influencers for Sun Cream brand awareness campaign

Capture, Engage, Inspire action In the competitive market of social ads, brands find it challenging to capture and maintain the attention of their target audience. Many brands have difficulty in

By Guest Writer

/ 1 Aug 2018

Brands to Invest More on Influencers, Despite Concerns Over Transparency

Research conducted by the World Federation of Advertisers (WFA) has found that multinational brands are planning to increase their spend on influencer marketing in the next 12 months, with 65%

By Guest Writer

/ 1 Aug 2018

Brands to Invest More on Influencers, Despite Concerns Over Transparency

Mavrck Combats Influencer Fraud With Detection Tools

With influencer fraud becoming more prevalent, the industry is on the hunt for ways to address the issues. Influencer platform Mavrck, a Boston-based influencer marketing company, is on a

By Guest Writer

/ 31 Jul 2018

Mavrck Combats Influencer Fraud With Detection Tools

Top Three Best Performing Brands on Instagram of 2018 So Far

Partnering with influencers as a way for brands to rack up mentions, likes and comments and reach new audiences is on the rise. Defining what makes a great campaign is

By Guest Writer

/ 30 Jul 2018

Top Three Best Performing Brands on Instagram of 2018 So Far

Australian Government Under Fire for Spending $700k on Instagram Influencers

Although influencer marketing is growing at an extortionate rate and over three quarters (77%) are set to create more branded content for brands, it’s not always as rosy as

By Guest Writer

/ 24 Jul 2018

Australian Government Under Fire for Spending $700k on Instagram Influencers

Influencer Marketing Puts Athletes in the Advertising Spotlight

Major sporting events like the Olympics and World Cup have always awarded gold medals to athletes as well as golden opportunities, particularly in the form of lucrative advertising possibilities. The

By Guest Writer

/ 20 Jul 2018

Influencer Marketing Puts Athletes in the Advertising Spotlight

Instagram Leading Global Platform for Influencer Marketing

Social media app Instagram has become the primary platform for influencer marketing globally, according to data from Goldmedia in association with eMarketer. Looking at the DACH region – which includes Austria,

By Guest Writer

/ 18 Jul 2018

Instagram Leading Global Platform for Influencer Marketing

Twitter’s Crackdown on Fake Followers

Last week Twitter removed millions of fake followers and bot accounts in a ploy to restore trust in microbloggers and encourage healthy conversation on the platform as part of a

By Guest Writer

/ 17 Jul 2018

How to Win Fans and Influence People

In 2014, 3.2 billion people, or nearly half the population of the planet, reportedly tuned in to watch the World Cup on TV, with as many as one billion

By Guest Writer

/ 13 Jul 2018

The Rise and Fall of Influencer Marketing

Television has long been used as an influencer channel, often combined with celebrity endorsement in the form of commercials. The problem with TV, including programmatic TV, is that brands are

By Guest Writer

/ 13 Jul 2018

The Rise and Fall of Influencer Marketing

Buzzoole Introduces Analytics Reporting on Instagram Stories

Buzzoole has become the first influencer marketing platform to launch an integration with Instagram that will allow brands to analyse ‘stories-based’ influencer marketing campaigns. As part of the integration,

By Guest Writer

/ 5 Jul 2018

Buzzoole Introduces Analytics Reporting on Instagram Stories

Influencers Enjoying More Partnership Opportunities

Influencers are enjoying more sponsored partnership opportunities than they did a year ago, according to a study in March from Activate. In addition, 62% of marketers are set to growth

By Guest Writer

/ 2 Jul 2018

Influencers Enjoying More Partnership Opportunities