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18-25 Year Olds Influenced More by Social Media Influencers Than Family and Friends

A new survey from design agency, 383, found that 18-25 year-olds are twice as likely to take advice from social media influencers than they are to trust the

By Guest Writer

/ 10 Apr 2019

18-25 Year Olds Influenced More by Social Media Influencers Than Family and Friends

Can We Measure Not Only the Online but Offline Impact of Influencer Marketing Campaigns?

There are mainly two challenges in the influencer marketing industry; finding the right influencer and measuring the effect of the influencer campaign properly. I agree but I feel it is

By Guest Writer

/ 9 Apr 2019

Can We Measure Not Only the Online but Offline Impact of Influencer Marketing Campaigns?

The State of Influencer Marketing in Sports Entertainment

A new survey from Cascade Influencer indicates that influencer marketing is fast becoming a staple marketing channel for sports teams across both the US and Canada. More than 65% of

By Guest Writer

/ 9 Apr 2019

The State of Influencer Marketing in Sports Entertainment

Meet the Industry’s Rising Star: Alex Burgess

The Influencer Marketing Awards’ Rising Star award, which was sponsored by The Fifth this year,recognises the successes of young individuals within the influencer marketing industry who are excelling in

By Guest Writer

/ 4 Apr 2019

Meet the Industry’s Rising Star: Alex Burgess

Marketers Are Taking a Year-Round Approach to Influencer Marketing According to Report

Performance-based marketing company Linqia’s The State of Influencer Marketing 2019 report found that influencer marketing has matured beyond a ‘test and learn’ tactic into an ongoing and effective

By Guest Writer

/ 3 Apr 2019

Marketers Are Taking a Year-Round Approach to Influencer Marketing According to Report

The Secret Weapon for Brands: Niche Influencers

Any serious marketer has a copy of Jay Levinson’s 1984 book, Guerilla Marketing on his or her bookshelf. Because finding creative ways to do more with less, as Levinson

By Guest Writer

/ 2 Apr 2019

Instagram Content: A Focus on Quality Over Quantity

Instagram is working hard to maintain its position as a favourite among both creators and brands engaging in influencer marketing. The social platform has recently announced several developments, including allowing

By Guest Writer

/ 1 Apr 2019

Instagram Content: A Focus on Quality Over Quantity

Winners Announced at the 2019 Influencer Marketing Awards

What a night…On March 26, the first-ever Influencer Marketing Awards (IMAs) went out with a bang, as over 270 representatives from leading brands, agencies and tech platforms flowed

By Guest Writer

/ 27 Mar 2019

Winners Announced at the 2019 Influencer Marketing Awards

Tribe Raises Series A Funding & Launches in the US

Self-serve influencer marketplace Tribe has announced its launch into the US in addition £5.7 million Series A funding from multiple investors from across the globe, including Gresham House

By Guest Writer

/ 26 Mar 2019

InfluencerDB Launches Much-Anticipated Campaign Feature

Global influencer marketing analytics software InfluencerDB has announced its new requested Campaigns feature, which allows brands to manage and analyse their influencer campaigns from beginning to end all in one

By Guest Writer

/ 22 Mar 2019

InfluencerDB Launches Much-Anticipated Campaign Feature

Q&A With Model Village – A Proud Category Sponsor of #IMA19

In under two years, influencer marketing platform Model Village has established itself as a pioneer of high-end influence, running successful campaigns at scale on behalf of premium brands (Estee

By Guest Writer

/ 20 Mar 2019

Q&A With Traackr – A Proud Category Sponsor of #IMA19

We’re extremely excited to have on board Traackr as a category sponsor (Best Sport & Fitness) for the Influencer Marketing Awards (IMAs). Ahead of next Tuesday’s awards ceremony

By Guest Writer

/ 20 Mar 2019