Latest News

Revolve Partners With Aimee Song For its First Long-Term In-House Influencer Collection

E-commerce site Revolve has partnered with fashion influencer Aimee Song to launch its first in-house influencer ready-to-wear apparel collection called Song of Style. This is Revolve’

By Guest Writer

/ 17 May 2019

Revolve Partners With Aimee Song For its First Long-Term In-House Influencer Collection

First Marketplace for LGBTQI+ Influencers Joocd Launches

Joocd is the world’s first dedicated LGBTQI+ marketplace that aims to connect brands and agencies with LGBTQI+ influencers. The acronym stands for ‘Just Out of Curiosity Digital’ and was

By Guest Writer

/ 17 May 2019

First Marketplace for LGBTQI+ Influencers Joocd Launches

How to Promote Transparency and Trust with Influencer Marketing

Influencer marketing in the UK has been afflicted with several issues, from influencer fraud and lack of transparency to the inefficiency of measuring return on investment. These are not new

By Guest Writer

/ 15 May 2019

How to Promote Transparency and Trust with Influencer Marketing

Keith Weed Makes First Post-Unilever Investment in Influencer Marketplace Tribe

Ex-Unilever chief marketing officer Keith Weed has become an angel investor and made his first investment in Australian-based influencer marketplace Tribe. The self-serve platform helps brands find

By Guest Writer

/ 14 May 2019

Keith Weed makes first post-unilever investment in influencer marketplace tribe

What is the Potential Impact of Instagram Hiding ‘Like’ Counts?

At the end of April, Instagram announced it is testing hiding public ‘like’ counts on videos and photos. The test will only be in Canada, and likes will be hidden

By Guest Writer

/ 14 May 2019

What is the Potential Impact of Instagram Hiding the ‘Like’ Button?

GroupM Takes its Influencer Marketing Solution, INCA, to APAC

Advertising media company GroupM has launched its influencer, content and amplification solution, INCA, in the Asia-Pacific region. INCA connects brands to authentic publishers and influencers to create and promote

By Guest Writer

/ 13 May 2019

GroupM Takes its Influencer Marketing Solution, INCA, to APAC

What the Future of Influencer Relationships Should Look Like

Save for a few pets and AI robots, influencers are human. The last few years have seen a huge rise in service providers attempting to streamline and automate what is

By Guest Writer

/ 13 May 2019

Here’s What the Future of Influencer Relationships Should Look Like

Instagram Influencer Wins Dispute Over “Prematurely” Deleted Sponsored Posts

Melbourne cafe Legacy has been ordered to pay Instagram influencer Chloe Roberts more than $1,600 after a verbal contract between them “turned sour”. The Victorian Civil and Administrative tribunal

By Guest Writer

/ 10 May 2019

Instagram Influencer Wins Dispute Over “Prematurely” Deleted Sponsored Posts

Instagram vs. YouTube: The Same Influencer Strategies Don’t Work

As brands grow, turning to new channels like messengers, e-mails, push notifications, and social media teasers to reach your target audience is vital in today’s digital landscape. When

By Guest Writer

/ 9 May 2019

Instagram vs. YouTube: The Same Influencer Strategies Don’t Work

Three of the Best Influencer Marketing Strategies Right Now

The term influencer marketing used to conjure an image of a young female with a product as such selfie style images used to be common a few years ago. However,

By Guest Writer

/ 8 May 2019

Three of The Best Influencer Marketing Strategies Right Now

Instagram Cranks Up E-Commerce Offering to Compete with Amazon

Instagram has announced that it will let influencers use the app to tag and sell products directly on the grid, which it hopes will improve the user’s shopping experience

By Guest Writer

/ 7 May 2019

Instagram Cranks Up E-Commerce Offering to Compete with Amazon

Fyre Festival Two Years On: What Has the Influencer Marketing Industry Learnt?

Fyre Festival received all the attention it was due but for all the wrong reasons. Two explosive and eye-opening documentaries aired earlier this year sealed its fate as one

By Guest Writer

/ 2 May 2019

hat Has the Influencer Marketing Industry Learnt Since Fyre Festival?