Latest News

Instagram Cranks Up E-Commerce Offering to Compete with Amazon

Instagram has announced that it will let influencers use the app to tag and sell products directly on the grid, which it hopes will improve the user’s shopping experience

By Guest Writer

/ 7 May 2019

Instagram Cranks Up E-Commerce Offering to Compete with Amazon

Fyre Festival Two Years On: What Has the Influencer Marketing Industry Learnt?

Fyre Festival received all the attention it was due but for all the wrong reasons. Two explosive and eye-opening documentaries aired earlier this year sealed its fate as one

By Guest Writer

/ 2 May 2019

hat Has the Influencer Marketing Industry Learnt Since Fyre Festival?

Awin Crowned Winner of Best Influencer Marketing Campaign at 2019 PMAs

The 13th annual Performance Marketing Awards hosted at the Grosvenor House Hotel in London went down a storm last night. Celebrating the best in the performance marketing industry, the UK’

By Guest Writer

/ 1 May 2019

Awin Crowned Winners of Best Influencer Marketing Campaign at 2019 PMAs

Number of Social Media Influencers Using #Ad More Than Doubles in a Year

Social media marketing platform Socialbakers has today released its 2019 Q1 Trends report that reveals that the use of #ad increased 133% in the last 12 months. As the influencer

By Guest Writer

/ 30 Apr 2019

Number of Social Media Influencers Using #Ad More Than Doubles in a Year

Four Ways to Build Better Relationships with Influencers

With recent research showing that the majority of social media users trust influencers over their own friends or families when making a purchase, influencers have fast become central in helping

By Guest Writer

/ 29 Apr 2019

Four Ways to Build Better Relationships with Influencers

TikTok’s Lower Cost Influencer Marketing Campaigns Attract Larger Brands

Many large global consumer brands are increasingly looking to short-form video sharing app TikTok to expand their marketing campaigns at a lower price. Brands including Coca Cola, Calvin Klein,

By Guest Writer

/ 26 Apr 2019

TikTok’s Lower Cost Influencer Marketing Campaigns AttractLarger Brands

#IMS19: Do You Want to Help Evolve the Influencer Marketing Industry?

The 2019 Influencer Marketing Show is set to be bigger and better than ever before, with a variety of new enhancements to provide plenty of food for thought for the

By Guest Writer

/ 25 Apr 2019

#IMS19: Do You Want to Help Evolve the Influencer Marketing Industry?

HelloSociety Unveils ‘First-to-Market’ Measurement Campaign Impact Study Tool

HelloSociety, a social-first creative agency owned by The New York Times Co, has launched its first-to-market measurement Campaign Impact Study (CIS) tool, providing brands with a unique

By Guest Writer

/ 24 Apr 2019

HelloSociety Unveils ‘First-to-Market’ Measurement Campaign Impact Study Tool

What is Stopping Marketers Investing in Influencer Marketing and How to Change Their Mind

A recent study found that 90% of marketers plan to maintain or increase their influencer marketing budget this year. It’s a hefty percentage, but in line with growth so

By Guest Writer

/ 23 Apr 2019

What is Stopping Marketers Investing in Influencer Marketing and How to Change Their Mind

Instagram’s Checkout Feature Means Brand Marketers Need to Focus on Authenticity More Than Ever Before

Instagram has recently launched its new in-app checkout feature for retailers. The feature means that customers can tap, view and purchase products from a brand’s shopping post within

By Guest Writer

/ 17 Apr 2019

#BehindCarDoors: How MSL and Renault Achieved an Ambitious Year-Long Influencer Campaign

MSL took home three awards at the inaugural Influencer Marketing Awards for its work with Renault. The brave year-long campaign with just two parent influencers proved a huge success.

By Guest Writer

/ 16 Apr 2019

How MSL and Renault Achieved an Ambitious Year-Long Influencer Campaign

How Facebook’s Brand Collabs Manager Tool Can Leverage Influencer Marketing

The growth of influencer marketing is commendable. It’s one of the most effective methods to reach out to your target audience and develop relationships with them. Influencer marketing helps

By Guest Writer

/ 15 Apr 2019